Lucia Iturriaga

Critic
DISC Type : C

Head of Legal & Regulatory Affairs at RappiCard México

Mexico City Metropolitan Area

Overview

Lucia has no verified overview

Personality Overview

ROI Driven

Negotiator

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Lucia has no verified topics they care about

Media Appearances

Lucia has no verified media appearances

Work History

5-2024
Head of Legal & Regulatory Affairs at RappiCard México
4-2023 - 5-2024
Legal Senior Manager & Data Privacy Officer at RappiCard México
5-2017 - 4-2023
Corp. & IP Legal tech Strategist (Web 2.0. | Web 3.0). at Studio Legal Creazioni
6-2008 - 4-2017
Corporate Director Legal Affairs. at Grupo Santillana México
8-2007 - 5-2008
Legal Affairs Specialist. at Volkswagen de México

Education

10-2025 - 7-2026
Master en Derecho Digital from EBIS Business Techschool
10-2022 - 1-2023
Diplomatura from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : Head of Legal & Regulatory Affairs at RappiCard México
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Insights For Selling To Lucia

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lucia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lucia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lucia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lucia

Personality Compatibility


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