Lucia Laferla in

Lucia Laferla

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Director of eCommerce Planning at Saucony
📍 Groton, Massachusetts, United States

Lucia Laferla is the Director of eCommerce Planning for Saucony North America at Wolverine Worldwide. Her career demonstrates a consistent progression in eCommerce and merchandise planning roles within the footwear industry at companies like Keds and SHOES. COM. She holds a BCS Honours degree.

Lucia has an interest in major brands like The LEGO Group and Walmart. Her professional posts show a positive and engaging personality, celebrating work anniversaries and sharing well wishes with her network.

On her first anniversary with Wolverine Worldwide, she humorously mentioned she was "26 pairs of shoes later".

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Experience
8 Years
Current Role
Director of eCommerce Planning
Job Level
Mid-senior
Location
Groton, Massachusetts, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lucia cares about

eCommerce Planning
Her current role and entire career progression at Saucony is focused on eCommerce planning, from manager to director level.
Footwear Industry
Her professional experience is exclusively within the footwear sector, including roles at Saucony, Keds, and SHOES. COM.
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Career

Work history

7-2025
Director of eCommerce Planning
Saucony
8-2023 - 7-2025
Sr eCommerce Planning Manager
Saucony
3-2022 - 7-2023
Ecommerce Planning Manager
Saucony
11-2020 - 9-2021
Ecommerce Planner
Keds USA
5-2020 - 10-2020
Merchandise Planner III and Pricing Analyst
SHOES.COM
In the press

Media appearances

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Education
2010 - 2011
BCS Honours
Unisa
2008 - 2008
Ndip
UJ
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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