Lucia Petruccelli

Visionary
DISC Type : Ds

Account Director at AREA 23 | An IPG Health Company

New York, New York, United States

Overview

Lucia is a results-oriented Account Director at Area 23, specializing in pharmaceutical and health marketing for leading brands like Sanofi and Johnson & Johnson. A graduate of Roger Williams University, she is consistently described as driven, efficient, and a true partner by colleagues, excelling in client relationships and team leadership.

Outside of her demanding career, Lucia is a multi-talented creative with a strong passion for dance. She channels her artistic side into graphic design, having founded her own logo company and earned an honorable mention in a logo design competition, showcasing her dedication to personal pursuits.

Unique fact: Lucia successfully balances her full-time agency director role with running her own freelance logo design business.

Personality Overview

Direct & Assertive

Early Adopter

Fast But Thoughtful

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Pharma Brand Strategy
Her career is centered on managing and executing complex marketing campaigns for major pharmaceutical brands like Sanofi's Cenrifki and J&J's Tremfya.
HCP Engagement
She has deep experience engaging Healthcare Professionals (HCPs), frequently leading her teams at major industry conferences for dermatology and rheumatology.
Creative Side Projects
She runs her own logo company and has received an award for her design work, demonstrating a strong passion for creative pursuits outside of her primary career.

Media Appearances

Lucia has no verified media appearances

Work History

4-2025
Account Director at AREA 23 | An IPG Health Company
5-2024 - 3-2025
Account Supervisor at AREA 23 | An IPG Health Company
1-2024 - 5-2024
Account Supervisor at McCann Health New York
6-2022 - 12-2023
Senior Account Executive at McCann Health New York
1-2022 - 6-2022
Account Executive at TogoRun

Education

2016 - 2020
Bachelor of Arts - BA from Roger Williams University

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York, New York, United States Job Level : Mid-senior Designation : Account Director at AREA 23 | An IPG Health Company
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Insights For Selling To Lucia

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lucia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lucia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lucia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lucia

Personality Compatibility


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