Lucia Vignale

Enigma
DISC Type : cdi

Jefe de marketing at Patagonia Distribution

Argentina

Overview

Lucia Vignale serves as the Head of Marketing at Patagonia Distribution. Her diverse background spans data analysis, consultative sales, and full-stack web development, which she studied at NUCBA. She possesses hands-on experience in building web platforms optimized for conversion and managing accounts in the telecommunications industry.

Her career path is notable for its progression from customer experience and user analysis roles to a leadership position in marketing, effectively leveraging her technical and sales skills.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Food Distribution
As the Head of Marketing at Patagonia Distribution, she is focused on promoting a company that produces and distributes food and baked goods.
Web Development
With a full-stack programming education and past roles in web development, she has a deep understanding of creating platforms optimized for conversion.
Consultative Sales
Her experience includes identifying customer needs and offering personalized solutions, particularly with telecommunication products.

Media Appearances

Lucia has no verified media appearances

Work History

5-2025
Jefe de marketing at Patagonia Distribution
5-2023 - 6-2025
Analista de datos at Solution Box Argentina
8-2022 - 1-2023
Administradora de cuenta at Solution Box Uruguay
2-2022 - 8-2022
Analista de experiencia del usuario at Suizo Argentina
10-2017 - 8-2022
Operador at Suizo Argentina

Education

11-2022 - 11-2023
Programacion web full stack from NUCBA
3-2007 - 12-2011
Bachiller Mercantil from Instituto Santa Maria del Rosario

More Information

Social Presence :

Prographics :

Exp : 7 Location : Argentina Job Level : N/A Designation : Jefe de marketing at Patagonia Distribution
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Insights For Selling To Lucia

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucia is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lucia

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lucia move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lucia take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lucia

Personality Compatibility


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