Luciana Ceccato

Inquirer
DISC Type : dc

Senior Director, Head of LATAM Marketing at Uber

São Paulo, São Paulo, Brazil

Overview

Luciana has no verified overview

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Luciana has no verified topics they care about

Media Appearances

Luciana has no verified media appearances

Work History

3-2025
Senior Director, Head of LATAM Marketing at Uber
6-2023 - 3-2025
Director, Head of LATAM Marketing at Uber
5-2023 - 6-2023
Marketing Director, Brazil at Uber
10-2022 - 4-2023
Interim General Manager at Uber
8-2019 - 10-2022
Marketing Director, Brazil at Uber

Education

2018 - 2019
Education details unavailable from Harvard Business School Online
2019 - 2019
Education details unavailable from Berlin School of Creative Leadership

More Information

Social Presence :

Prographics :

Exp : 28 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : Senior Director, Head of LATAM Marketing at Uber
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Insights For Selling To Luciana

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luciana is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Luciana

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luciana move?

  • Their decision making speed is somewhere in the middle.
  • Can Luciana take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Luciana

Personality Compatibility


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