Luciano Radelich

Go-getter
DISC Type : d

Vice President of Sales at R.N Apex Solutions Ltd

Greater Halifax Metropolitan Area, Canada

Overview

A versatile operations leader with over 25 years of experience in food service and franchise operations, Luciano excels at driving sales growth and operational excellence. He holds recent certifications in AI for sales and is described by colleagues as conscientious, responsive, and respected for his extensive knowledge.

Outside of his professional life, Luciano is an active real estate investor, focusing on long-term portfolio growth and value creation. His career in the hospitality and food service sectors is complemented by a professional interest in major industry players like Marriott International.

Unique fact: Early in his career, he was awarded "Rookie of the Year" for securing over $500, 000 in new business within his first year.

Personality Overview

Fast-Paced

Direct & Candid

Challenger

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Last-Mile Logistics
His recent focus is on providing fast, flexible courier capacity and last-mile delivery solutions for growing e-commerce retailers in Atlantic Canada.
AI in Sales
Demonstrates a keen interest in modern sales techniques, having recently completed certifications in "Using AI for Executive Sales Presentations" and "AI Literacy".
Franchise Growth
Has extensive experience providing strategic leadership and support to franchisees, with a focus on increasing sales, profitability, and guest satisfaction.

Media Appearances

Luciano has no verified media appearances

Work History

1-2026
Vice President of Sales at R.N Apex Solutions Ltd
1-2020 - 3-2025
District Manager at MBI Brands Inc.
9-2018 - 1-2019
Regional Sales Director at VEGA Direct Inc (VegaDirect.ca)
4-2016 - 9-2018
Senior Territory Representative at Ecolab
10-2009 - 7-2015
Director of Food Services at ARAMARK

Education

Diploma from Information Technology Institute

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Halifax Metropolitan Area, Canada Job Level : Senior Designation : Vice President of Sales at R.N Apex Solutions Ltd
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Insights For Selling To Luciano

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luciano is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Luciano

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luciano move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Luciano take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Luciano

Personality Compatibility


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