Lucie Marceaux

Trailblazer
DISC Type : ID

New Business & Marketing Director | EMEA at Animated Storyboards

Lyon, Auvergne-Rhône-Alpes, France

Overview

Lucie is an entrepreneurial New Business Director with over a decade of international experience in London and Asia. She specializes in connecting people and brands, having built and led agency offices in Hong Kong. Colleagues describe her as a charismatic, sharp-minded, and empathetic leader who is a dedicated team player.

After 10 years abroad, Lucie has returned to her hometown of Lyon. She is passionate about creativity and leadership, dedicating time to mentoring the next generation of communication professionals by teaching at Iscom, her alma mater. She is driven by building strong client relationships and enabling team spirit.

She successfully launched and managed the Hong Kong offices for two separate international creative agencies from the ground up.

Personality Overview

Persuasive

Values Relationships

Friendly But Fast

They do not mind taking risks and can make hard decisions, if necessary.  They respond better to a combination of speed and relationship. They like to keep things under control.

Topics They Care About

International Business Growth
Spent 10 years in the UK and Asia, successfully launching and leading two agency offices in Hong Kong and now holds an EMEA-focused role.
Creative Agency Leadership
Her career has progressed through leadership roles in various creative agencies, with recommendations consistently highlighting her skills as a nurturing, solutions-oriented leader.
Mentoring Talent
Actively involved with her alma mater, Iscom, as a lecturer and professional referent, where she helps students in the international communication stream find opportunities.

Media Appearances

Lucie has no verified media appearances

Work History

10-2025
New Business & Marketing Director | EMEA at Animated Storyboards
3-2025 - 10-2025
New Business Director at Magazine&Fils.
2-2024 - 9-2025
Head of Account management & New Business at VIOLET
6-2020 - 8-2022
General Manager & Partner Asia Pacific at Camden
4-2018 - 5-2020
General Manager Asia Pacific at 1969

Education

2011 - 2012
Master's degree from Sup de Pub
2011 - 2012
Attended 25 lectures on Strategy and Creativity from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 6 Location : Lyon, Auvergne-Rhône-Alpes, France Job Level : Mid-senior Designation : New Business & Marketing Director | EMEA at Animated Storyboards
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Insights For Selling To Lucie

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Address your competition clearly and confidently
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lucie

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lucie move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lucie take some risk or not?

  • They can take risks if necessary.

You And Lucie

Personality Compatibility


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