Lucinda Bassam

Observer
DISC Type : ci

Director of Brand Partnerships at Fashion Nova

West Hollywood, California, United States

Overview

Lucinda has no verified overview

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Lucinda has no verified topics they care about

Media Appearances

Lucinda has no verified media appearances

Work History

10-2025
Director of Brand Partnerships at Fashion Nova
12-2023 - 10-2025
Strategic Partnerships & Events Manager at Outcast
4-2023 - 12-2023
Strategic Partnerships Manager at Princess Polly
1-2022 - 12-2023
Public Relations Manager at Princess Polly
7-2020 - 12-2023
Senior Public Relations Representative / Global Team Trainer at Princess Polly

Education

2016 - 2018
Bachelor’s Degree from Bond University
2018 - 2019
Digital Marketing Course from Business of Fashion Online

More Information

Social Presence :

Prographics :

Exp : 8 Location : West Hollywood, California, United States Job Level : Mid-senior Designation : Director of Brand Partnerships at Fashion Nova
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Insights For Selling To Lucinda

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucinda is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lucinda

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lucinda move?

  • They like to analyze well and then make their decisions.
  • Can Lucinda take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Lucinda

Personality Compatibility


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