Lucy Mildwater in

Lucy Mildwater

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Senior Brand & Campaign Manager at Direct Line Group
📍 Claygate, England, United Kingdom

Lucy is a creative and commercially-minded Senior Brand and Campaign Manager with a proven record in brand building and lead generation for major UK companies. She has a strong background in the insurance and property sectors and holds a Mini MBA in Brand Management.

She was nominated and shortlisted for “Insurance Marketer of the year” in 2024 by Financial Promoter.

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Experience
17 Years
Current Role
Senior Brand & Campaign Manager
Job Level
Middle
Location
Claygate, England, United Kingdom
Personality Overview

How Lucy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lucy cares about

Sonic Branding
Led the successful 2023 relaunch of Direct Line's iconic "bugle" sound, believing multi-sensory experiences emotionally connect with consumers and enhance brand recognition.
Brand Campaign Management
Manages high-profile campaigns for major brands like Direct Line and Green Flag, focusing on creativity, collaboration, and driving growth.
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Career

Work history

3-2017
Senior Brand & Campaign Manager
Direct Line Group
11-2012 - 5-2016
Digital Marketing Manager
Barratt Homes
5-2011 - 9-2012
Senior Digital Marketing Consultant
Direct Line Group
5-2010 - 5-2011
Senior Marketing Consultant (Project Team - new product launch)
RBS Insurance
4-2009 - 4-2010
Marketing Consultant (Aggregator Team)
RBS Insurance
In the press

Media appearances

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Education
Mini MBA Brand Management
MiniMBA
TV Masters
TV Masters from Thinkbox
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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