Rob Trewartha, MA

Questioner
DISC Type : c

Director of Strategic Communications and Initiatives at City of Mississauga

Mississauga, Ontario, Canada

Overview

Rob Trewartha is the Director of Strategic Communications and Initiatives at the City of Mississauga, where he leads media, marketing, government relations, and community engagement. His background includes serving as Chief of Staff to the mayor and as a government relations consultant. He holds an M. A. in Political Science from Queens University and additional leadership credentials.

Outside of his professional life, Rob is a dedicated father to three children. His social media posts indicate an appreciation for family life, including sharing anecdotes about his childrens adventurous food tastes. He lives with his wife and children in Mississauga.

He is currently pursuing a Master of Communications Management at McMaster University, expected to be completed in 2026.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Strategic Communications
As the Director, he leads the city's entire communications portfolio, including media, social media, marketing, and digital strategy.
Government Relations
His career includes experience as a private sector government relations consultant and manager of intergovernmental affairs for the mayor's office.
Equity & Inclusion
Manages the development and advancement of Mississauga's equity, diversity, and inclusion (EDI) program and strategy.

Media Appearances

#DYK We have a new podcast! Listen to our first episode of Mississauga Talks. Featured in City of Mississauga – Facebook

See Now

Work History

10-2021
Director of Strategic Communications and Initiatives at City of Mississauga
9-2020 - 10-2021
Director, Strategic Initiatives at City of Mississauga
10-2014 - 9-2020
Chief of Staff and Manager of Intergovernmental Affairs, Mayor's Office at City of Mississauga
9-2007 - 12-2011
Director, Government Relations at Daisy Consulting Group
5-2006 - 9-2006
Special Assistant (Summer) at Office of Government House Leader, Ontario Government

Education

2006 - 2007
M.A. from Queen's University
2020 - 2020
Course: Leading Economic Growth from Harvard Kennedy School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mississauga, Ontario, Canada Job Level : Mid-senior Designation : Director of Strategic Communications and Initiatives at City of Mississauga
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Insights For Selling To Rob

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rob is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Rob

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Rob move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Rob take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Rob

Personality Compatibility


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