Ludmila Falak - Cyniak, CFA, PRM

Questioner
DISC Type : c

Executive Board Member - Corporate and Investment Banking at PKO Bank Polski

Warsaw, Mazowieckie, Poland

Overview

Ludmila Falak-Cyniak is the Vice President of the Management Board at PKO Bank Polski, leading the Corporate and Investment Banking Area. With over 25 years in finance, including 17 in executive roles, she specializes in investments, team leadership, and management. She holds CFA and PRM licenses and is a graduate of INSEADs Global Management Program.

She actively participates in non-profit organizations, including the Finance Committee of the Auschwitz-Birkenau Foundation and the CFA Board. Ludmila is a vocal proponent of financial education, long-term saving, and leveraging new technologies to advance the financial sector.

In 2026, she was recognized as one of the 26 women changing the landscape of the Polish financial industry.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Investment Banking
As Head of Corporate and Investment Banking, she oversees the division at PKO Bank Polski, which has received multiple "Best Investment Bank" awards.
Energy Transformation
Leads initiatives like the Energiatransformacji. pl platform, aimed at supporting Polish businesses in their transition to sustainable energy and ESG goals.
Women in Finance
Recognized as an influential female leader in Polish finance and is inspired by symbols of female empowerment like the "Fearless Girl" statue.

Media Appearances

Interview with Ludmila Falak‑Cyniak, Executive Board Member … PKO Bank Polski. Featured in International Banker

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Yicha – Interview with Ludmila Falak‑Cyniak, Executive Board Member, Head of Corporate & Investment Banking, PKO Bank Polski SA. Featured in Einnews – Chemicals

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Work History

5-2024
Executive Board Member - Corporate and Investment Banking at PKO Bank Polski
6-2017 - 5-2024
Chief Executive Officer at Aegon PTE
7-2013 - 1-2017
Chief Investment Officer - Board Member at Amundi Polska TFI
7-2011 - 6-2013
Chief Investment Officer - Board Member at Skarbiec TFI
2005 - 2011
Chief Investment Officer - Board Member at KBC TFI S.A.

Education

2023 - 2024
Postgraduate Studies from Warsaw University of Technology
2020 - 2022
Global Management Programme from INSEAD

More Information

Social Presence :

Prographics :

Exp : 27 Location : Warsaw, Mazowieckie, Poland Job Level : N/A Designation : Executive Board Member - Corporate and Investment Banking at PKO Bank Polski
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Insights For Selling To Ludmila

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ludmila is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ludmila

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ludmila move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ludmila take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ludmila

Personality Compatibility


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