Ludwig is an accomplished marketing leader with extensive experience building brands across the food, wellness, and tech sectors for companies like William Grant & Sons and Philips. He currently leads the UK launch for the artisanal cookie brand Laura Todd and co-founded Batch 50 Ltd to grow food and beverage brands. Colleagues describe him as a result-oriented and structured team leader.
Outside of his professional ventures, Ludwig has a palpable passion for the beverage industrys craft and innovation. He shows a keen interest in the technical processes behind creating high-quality non-alcoholic beer and wine, exploring everything from vacuum distillation to simulated fermentation techniques.
He is leading the UK debut of Laura Todd, a brand that blends 1930s American heritage with Parisian craftsmanship.
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