Ludwig Paillier

Evaluator
DISC Type : SCD

UK Franchisee - Director at Laura Todd

Ealing, England, United Kingdom

Overview

Ludwig is an accomplished marketing leader with extensive experience building brands across the food, wellness, and tech sectors for companies like William Grant & Sons and Philips. He currently leads the UK launch for the artisanal cookie brand Laura Todd and co-founded Batch 50 Ltd to grow food and beverage brands. Colleagues describe him as a result-oriented and structured team leader.

Outside of his professional ventures, Ludwig has a palpable passion for the beverage industrys craft and innovation. He shows a keen interest in the technical processes behind creating high-quality non-alcoholic beer and wine, exploring everything from vacuum distillation to simulated fermentation techniques.

He is leading the UK debut of Laura Todd, a brand that blends 1930s American heritage with Parisian craftsmanship.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Food & Beverage Brands
Currently launching and growing standout food and beverage brands, including the iconic cookie brand Laura Todd, within the competitive UK market.
Beverage Innovation
He is passionate about the creation of non-alcoholic beverages, frequently discussing the innovative techniques brewers and winemakers use to maintain authentic flavor.
Go-to-Market Strategy
A former colleague highlighted his strength in designing effective go-to-market strategies, particularly for developing direct-to-consumer and e-commerce business.

Media Appearances

Ludwig has no verified media appearances

Work History

8-2025
UK Franchisee - Director at Laura Todd
6-2025
Co-Founder at Batch 50 Ltd
1-2025 - 6-2025
Freelance Business Consultant at Hoedic Consulting
12-2024 - 5-2025
Professional Diploma in AI and Digital Marketing at Digital Marketing Institute
2-2023 - 10-2024
Global Brand Director at William Grant & Sons

Education

2018 - 2019
Executive Diploma Programme from Rotterdam School of Management, Erasmus University
2016 - 2017
Digital marketing leadership course developed with Google from Squared Online

More Information

Social Presence :

Prographics :

Exp : 2 Location : Ealing, England, United Kingdom Job Level : Mid-senior Designation : UK Franchisee - Director at Laura Todd
URL has been copied!

Insights For Selling To Ludwig

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ludwig is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ludwig

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ludwig move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ludwig take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ludwig

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.