Luis Becerra Aguilar

Questioner
DISC Type : c

Transformation Deputy Director at Actinver

Miguel Hidalgo, Mexico City, Mexico

Overview

Luis Becerra Aguilar is a Transformation Deputy Director at Actinver with 28 years of experience in business transformation, AI, and advanced analytics across IT, banking, and retail. An MBA graduate from IPADE Business School, he specializes in designing and executing strategic change initiatives to drive innovation and efficiency.

He recently obtained a Diploma in Corporate Finance, demonstrating a commitment to continuous professional development.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Business Transformation
Currently leads strategic change initiatives at Actinver, focusing on executing transformation plans that align with long-term objectives to maximize business and client value.
AI & Data Analytics
His background includes serving as a Sales Director for an analytics firm, implementing AI-driven projects for customer segmentation, churn prediction, and dynamic pricing.
Enterprise Agility
Holds extensive experience as an Enterprise Agile Coach, responsible for training teams, implementing frameworks like Scrum and Kanban, and defining agile governance policies.

Media Appearances

Luis has no verified media appearances

Work History

10-2024
Transformation Deputy Director at Actinver
5-2023 - 11-2024
Sales Director at Vectux Analytics
2-2022 - 2-2023
Enterprise Agile Director at Algorithia
8-2020 - 1-2022
Director Lean Agile Enterprise Center at Biometría Aplicada, S.A. de C.V.
2-2019 - 8-2020
Enterprise Agile Coach at Grupo Salinas

Education

2006 - 2008
Master from IPADE Business School
2008 - 2008
2008 Master; 2004 from Ivey Business School at Western University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Miguel Hidalgo, Mexico City, Mexico Job Level : Mid-senior Designation : Transformation Deputy Director at Actinver
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Luis

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Luis take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Luis

Personality Compatibility


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