Luis Bermúdez in

Luis Bermúdez

Captain · DISC type DS
Head of Wealth at Santander US at Santander
📍 Miami, Florida, United States

As Head of Wealth at Santander US and CEO of Banco Santander International, Luis Bermúdez has over 20 years of experience in private banking and asset management. A former fund manager praised for strong analytical skills and market timing, he holds multiple FINRA licenses and graduated from Universidad CEU San Pablo.

He is a board member of the Spain-US Chamber of Commerce, reflecting his commitment to fostering international business relationships.

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Experience
7 Years
Current Role
Head of Wealth at Santander US
Job Level
Mid-senior
Location
Miami, Florida, United States
Personality Overview

How Luis shows up

Planner & Achiever
Decisive But Calm
Output-Driven

They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Luis cares about

International Wealth Management
As CEO of Banco Santander International, he leads a team of over 600 professionals providing tailored private banking solutions to a global client base.
Integrated Financial Solutions
Promotes the partnership between Commercial Investment Banking (CIB) and Wealth divisions to deliver institutional-grade solutions for ultra-high-net-worth clients.
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Career

Work history

9-2024
Head of Wealth at Santander US
Santander
2-2022 - 9-2024
Managing Director, Global Head of Business Development at Santander Private Banking
Santander
7-2018 - 9-2024
Managing Director, Head of Strategy, Corporate Dev, Mkt & Comms at Santander Private Banking Int.
Santander
12-2024
Chairman at Santander International Wealth Management Mexico Board of Directors
Santander Private Banking International
9-2024
Board Member at Banco Santander International Board of Directors
Santander Private Banking International
In the press

Media appearances

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Education
1998 - 2003
Graduate Degree
Universidad CEU San Pablo
2017 - 2018
Accelerated Leadership Development Program
Center for Creative Leadership
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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