Luis E. Garcia

Pioneer
DISC Type : DSI

CEO and Co-Founder at PETE Learning

Greater Orlando, United States

Overview

Luis E. Garcia is the CEO and Co-Founder of PETE Learning, an AI-powered workforce training platform. With over 25 years in technology and education, he specializes in scaling new ventures by building effective teams. He holds an MBA from Duke Universitys Fuqua School of Business.

Originally from Venezuela, Luis moved to Orlando to attend Full Sail University and considers the city his home. A personal habit he has maintained for a decade is writing a letter to his future self each December to set personal and work-related goals with clear metrics.

He was recognized as a 2024 Fire Award winner for leading one of the fastest-growing startups in Orlando.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI in Workforce Training
As the co-founder of PETE, his primary focus is on using AI to simplify and scale corporate training, making it a 'superpower' rather than a burden for companies.
Startup Growth
His career at Collectiva and PETE demonstrates a focus on scaling tech companies, securing funding, driving customer acquisition, and preparing ventures for rapid growth.
EdTech Innovation
His extensive background includes launching over 100 courses with top universities at Emeritus and significantly growing technology degree programs at Full Sail University.

Media Appearances

AI’s Impact on Learning Personalization & Workforce Training (with Luis Garcia of PETE Learning). Featured in FutureTech and Foresight Podcast

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AI Meets Workforce Training: Luis Garcia's Approach to Education at PETE Learning. Featured in YouTube

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Pete Learning and Luis Garcia Are CHANGING the Game of Education. Featured in YouTube

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Work History

9-2025
CEO and Co-Founder at PETE Learning
7-2023 - 8-2025
President and Co-Founder at PETE Learning
9-2022 - 8-2024
Co-Founder at Collectiva
4-2022 - 8-2022
Vice President, Product and Portfolio Management at Emeritus
9-2018 - 3-2022
Vice President, Emerging Technologies at Full Sail University

Education

2003 - 2004
MBA from Duke University - The Fuqua School of Business
1995 - 1996
Associate's degree from Full Sail University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Orlando, United States Job Level : Leadership Designation : CEO and Co-Founder at PETE Learning

Interested in

Entertainment

Gaming

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Insights For Selling To Luis E.

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis E. is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Luis E.

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Luis E. move?

  • They are generally fast movers and can take quick decisions
  • Can Luis E. take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Luis E.

Personality Compatibility


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