Luis Eduardo Verastegui Hernandez

Critic
DISC Type : C

Transformation Global Lead - Fleet & Transportation at PepsiCo

Frisco, Texas, United States

Overview

Luis Eduardo Verastegui Hernandez is a global leader at PepsiCo with over 17 years of experience in supply chain, transportation, and fleet management. He specializes in driving operational efficiency and digital transformation in global logistics. He is an alumnus of Michigan State University and Tecnológico de Monterrey.

Outside of his professional life, Luis is an avid motorsport and Formula 1 enthusiast. He follows industry trends, particularly the growth of the automotive sector in Mexico, and shows strong pride and engagement with his company, PepsiCo, on social media.

He co-authored a publication on the development of a new anti-bacterial healing gel from a natural plant source.

Personality Overview

Information Seeker

Negotiator

ROI Driven

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

AI in Operations
He states that he "lives and breathes AI" because it is transforming operational performance through predictive maintenance, automated workflows, and real-time optimization.
Digital Fleet Management
His career at PepsiCo has centered on leading digital transformation, including telematics, track & trace strategies, and transportation control tower initiatives for the global fleet.
Motorsport & F1
He is a self-proclaimed motorsport fan and was excited about the collaboration between PepsiCo brands Doritos and Gatorade with Formula 1.

Media Appearances

Luis has no verified media appearances

Work History

9-2024
Transformation Global Lead - Fleet & Transportation at PepsiCo
2-2022 - 9-2024
Global Process Leader EAM-Fleet Management, Plant Maintenance & Asset Planning at PepsiCo
1-2019 - 9-2024
Global Process Leader Fleet Management at PepsiCo
6-2014 - 6-2016
National Fleet & Ground Transportation Manager at Estafeta Mexicana
1-2013 - 6-2014
Transportation and Cold Operation Manager at Grupo RICA Coca-Cola

Education

10-2023 - 9-2024
Supply Chain Management & Logistics from Michigan State University - Eli Broad College of Business
1-2003 - 5-2009
Administrative Chemical Engineer from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 14 Location : Frisco, Texas, United States Job Level : Mid-senior Designation : Transformation Global Lead - Fleet & Transportation at PepsiCo
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Insights For Selling To Luis Eduardo

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Eduardo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Luis Eduardo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Luis Eduardo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Luis Eduardo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Luis Eduardo

Personality Compatibility


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