Becky Opdyke

Examiner
DISC Type : cs

Senior Vice President, Brand Marketing, Coffee Business Unit at Keurig Dr Pepper Inc.

Greater Boston, United States

Overview

Becky Opdyke is the SVP of Brand Marketing for Keurig Dr Peppers Coffee Business Unit. An MBA from Harvard Business School, her career is built on brand leadership and corporate strategy at global firms like AB InBev and Tiger Brands, where she scaled major brands across Africa.

She is passionate about mentorship and forward-thinking leadership, recently speaking about "Future + Disruption" at the NextUp Summit. Her international experience is highlighted by her role as a non-executive director for Empresas Carozzi, a large consumer products company in Chile.

During her time at AB InBev, she successfully grew the Castle Lite beer brand into a $1 billion business across 14 African countries.

Personality Overview

Late Adopter

Tough To Convince

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Brand Campaigns
She is leading Keurig's major new brand platform, “Great Coffee Without The Grind, ” to simplify the coffee experience and connect with modern consumer realities.
Coffee Innovation
Leads marketing for the coffee business, recently launching the K-Iced line for younger consumers and the brand's first coffee line, the Keurig Coffee Collective.
Leadership & Disruption
Recently spoke at the NextUp Summit on "Future + Disruption, " demonstrating a focus on mentorship and navigating industry changes through forward-thinking leadership.

Media Appearances

Becky has no verified media appearances

Work History

1-2023
Senior Vice President, Brand Marketing, Coffee Business Unit at Keurig Dr Pepper Inc.
8-2020 - 4-2023
Non Executive Director at Empresas Carozzi S.A.
10-2018 - 5-2022
Chief Marketing & Strategy Officer at Tiger Brands
12-2016 - 9-2018
Brand Director: Castle Lite, Africa at Anheuser-Busch InBev
9-2014 - 11-2016
General Manager: Castle Lite at South African Breweries

Education

2004 - 2006
MBA from Harvard Business School
1997 - 2001
AB from Princeton University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Boston, United States Job Level : Leadership Designation : Senior Vice President, Brand Marketing, Coffee Business Unit at Keurig Dr Pepper Inc.
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Insights For Selling To Becky

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becky is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Becky

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Becky move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Becky take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Becky

Personality Compatibility


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