Luis Esquivel

Initiator
DISC Type : Di

Marketing Strategy & Operations Business Partner at Coursera

Dallas-Fort Worth Metroplex, United States

Overview

Luis has no verified overview

Personality Overview

Friendly Challenger

Impact-Oriented

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Luis has no verified topics they care about

Media Appearances

Luis has no verified media appearances

Work History

5-2025
Marketing Strategy & Operations Business Partner at Coursera
3-2023 - 5-2025
Marketing Operations Manager at Coursera
11-2020 - 1-2023
Senior Manager Marketing Operations at Appspace
5-2019 - 11-2020
Marketing Operations Manager at Omnitracs
10-2018 - 5-2019
Marketing Operations, Lead at Omnitracs

Education

2014 - 2015
Bachelor's Degree from East Texas A&M University
2010 - 2014
Bachelor of Business Administration (BBA) from The University of Texas at Arlington

More Information

Social Presence :

Prographics :

Exp : 10 Location : Dallas-Fort Worth Metroplex, United States Job Level : N/A Designation : Marketing Strategy & Operations Business Partner at Coursera
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Luis

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Luis take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Luis

Personality Compatibility


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