Luis Fernando Anselmi Pereyra

Go-getter
DISC Type : d

Subdirector de Experiencia de clientes, CRM, Reputación y Marca at SURA México

Mexico City, Mexico

Overview

Luis Fernando Anselmi Pereyra es un líder de marketing en la industria financiera, especializado en el uso de datos y análisis para impulsar la captación y retención de clientes. Tiene un MBA del Tecnológico de Monterrey y lidera estrategias de experiencia del cliente, CRM y marca en SURA México.


Completó un programa sobre Liderazgo Consciente en LATAM en el IE University, mostrando un interés en los estilos de gestión modernos.

Personality Overview

Decisive

Self-Confident

Vision Oriented

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Experiencia del Cliente
Lidera proyectos para mejorar la eficiencia del servicio y orientar a los clientes a través de journeys predictivos y reactivos utilizando herramientas como Salesforce.
Marketing Analítico
Utiliza datos y análisis como un diferenciador clave para obtener un conocimiento profundo del consumidor y cumplir con los objetivos corporativos.
Estrategia de CRM
Su rol se centra en ampliar las capacidades de las herramientas de CRM para mejorar el relacionamiento con los clientes, incluyendo cross-selling y up-selling.

Media Appearances

Luis has no verified media appearances

Work History

1-2023
Subdirector de Experiencia de clientes, CRM, Reputación y Marca at SURA México
9-2021 - 3-2023
Subdirector de Marketing - Lider de Experiencia de Cliente at SURA México
9-2017 - 9-2021
Gerente de Marketing - Clientes Institucionales e Individuales at SURA México
12-2010 - 8-2017
Jefe de Marketing - Relacionamiento at SURA Asset Management
6-2007 - 12-2010
Ejecutivo de Marketing Estratégico y Fidelización at Pacífico Seguros

Education

1-2022 - 12-2022
Liderazgo Consciente en LATAM from IE University
1-2019 - 7-2021
Master of Business Administration - MBA from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mexico City, Mexico Job Level : N/A Designation : Subdirector de Experiencia de clientes, CRM, Reputación y Marca at SURA México
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Insights For Selling To Luis Fernando

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Fernando is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Luis Fernando

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Luis Fernando move?

  • Their decision making speed is somewhere in the middle.
  • Can Luis Fernando take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Luis Fernando

Personality Compatibility


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