Luis Fernando Rodríguez Martín

Activist
DISC Type : Cd

Partner at Watch&Act

Spain

Overview

Luis Fernando Rodríguez Martín is the Partner and CEO of Watch&Act, a consultancy focused on business transformation by aligning people, organization, and technology. With a background in Sociology and a PDG from Esade, he is described by colleagues as innovative, flexible, and having high emotional intelligence, with a talent for designing tailored solutions.

Beyond his corporate leadership, Luis Fernando has a distinct passion for the arts. This interest is not just a casual hobby but a field where he has achieved national recognition, demonstrating a creative and disciplined side that complements his professional expertise in innovation and organizational change.

Unique fact: He is a recipient of the First National Prize for Painting "Ángel del Campo", a significant artistic achievement.

Personality Overview

Logical And Quick

Meticulous

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Organizational Transformation
His career is dedicated to helping companies transform. He patented the "Go Change! " model for change management and emphasizes aligning people, organization, and technology for success.
Human-Centric Innovation
He developed the "INNOWA" model, which focuses on driving innovation through people management and organizational culture, showing a belief that true innovation starts with employees.
Continuous Learning
He actively posts about the high cost of not training employees in emerging technologies, advocating for relentless learning to keep pace with the competition and foster growth.

Media Appearances

Luis has no verified media appearances

Work History

1-2025
Partner at Watch&Act
10-2024
Profesor at Advantere School of Management
6-2023
Profesor de MBA at Universidad Europea del Atlántico
9-2022
Iberian Partner at EdCast by Cornerstone
1-2022
DENODO Iberia partner at Denodo

Education

Sociólogía from Universidad Pontificia de Salamanca
PDG from Esade

More Information

Social Presence :

Prographics :

Exp : 28 Location : Spain Job Level : Leadership Designation : Partner at Watch&Act
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Insights For Selling To Luis Fernando

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Fernando is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Luis Fernando

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luis Fernando move?

  • Their decision making speed is somewhere in the middle.
  • Can Luis Fernando take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Luis Fernando

Personality Compatibility


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