Luis Fernando Rodriguez Alvarado in

Luis Fernando Rodriguez Alvarado

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Commercial Manager at A&T Group
📍 Saltillo, Coahuila, Mexico

Luis is a Commercial Manager at A&T Group who excels at integrating marketing, SEO, and full-cycle sales to drive sustainable revenue growth. Leveraging his background from the Universidad Autónoma de Coahuila and experience in digital consulting, he builds high-performance sales engines and develops impactful B2B commercial strategies from the ground up.

Outside of his core commercial role, Luis maintains an interest in the creative aspects of his field, stemming from his early career as a creative copywriter and his coursework in graphic design. He is also focused on building strong teams, actively seeking new talent for sales and marketing positions.

He holds certifications that extend beyond marketing into Accounting, Taxes, and Finances, giving him a comprehensive view of business operations.

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Experience
7 Years
Current Role
Commercial Manager
Job Level
Middle
Location
Saltillo, Coahuila, Mexico
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Luis cares about

B2B Commercial Strategy
His entire career focuses on B2B marketing and sales, currently leading the commercial strategy and creating impactful campaigns for A&T Group.
Integrated Revenue Growth
He is responsible for building high-performance sales engines by combining marketing, SEO, and full-cycle sales to ensure sustainable revenue growth.
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Career

Work history

4-2024
Commercial Manager
A&T Group
8-2023 - 2-2026
Regional Marketing Manager
A&T Group
8-2022 - 3-2024
Coordinador de desarrollo de proyectos
Marketing Digital - Darkpost Agency
2-2022 - 8-2022
Redactor publicitario creativo
Marketing Digital - Darkpost Agency
12-2020 - 3-2024
Advertising and marketing specialist
Self-employed
In the press

Media appearances

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Education
8-2016 - 12-2020
Bachelor's Degree
Universidad Autónoma de Coahuila
3-2020 - 10-2020
Diploma
Digital Invaders School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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