Luis Fernando Rodriguez Alvarado

Questioner
DISC Type : c

Commercial Manager at A&T Group

Saltillo, Coahuila, Mexico

Overview

Luis is a Commercial Manager at A&T Group who excels at integrating marketing, SEO, and full-cycle sales to drive sustainable revenue growth. Leveraging his background from the Universidad Autónoma de Coahuila and experience in digital consulting, he builds high-performance sales engines and develops impactful B2B commercial strategies from the ground up.

Outside of his core commercial role, Luis maintains an interest in the creative aspects of his field, stemming from his early career as a creative copywriter and his coursework in graphic design. He is also focused on building strong teams, actively seeking new talent for sales and marketing positions.

He holds certifications that extend beyond marketing into Accounting, Taxes, and Finances, giving him a comprehensive view of business operations.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

B2B Commercial Strategy
His entire career focuses on B2B marketing and sales, currently leading the commercial strategy and creating impactful campaigns for A&T Group.
Integrated Revenue Growth
He is responsible for building high-performance sales engines by combining marketing, SEO, and full-cycle sales to ensure sustainable revenue growth.
Talent Acquisition
His social media feed shows he is actively hiring for sales and marketing coordinator roles, indicating an focus on building a strong commercial team.

Media Appearances

Luis has no verified media appearances

Work History

4-2024
Commercial Manager at A&T Group
8-2023 - 2-2026
Regional Marketing Manager at A&T Group
8-2022 - 3-2024
Coordinador de desarrollo de proyectos at Marketing Digital - Darkpost Agency
2-2022 - 8-2022
Redactor publicitario creativo at Marketing Digital - Darkpost Agency
12-2020 - 3-2024
Advertising and marketing specialist at Self-employed

Education

8-2016 - 12-2020
Bachelor's Degree from Universidad Autónoma de Coahuila
3-2020 - 10-2020
Diploma from Digital Invaders School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Saltillo, Coahuila, Mexico Job Level : Middle Designation : Commercial Manager at A&T Group
URL has been copied!

Insights For Selling To Luis Fernando

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis Fernando is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Luis Fernando

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luis Fernando move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Luis Fernando take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Luis Fernando

Personality Compatibility


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