Luis Hoffer in

Luis Hoffer

Energizer · DISC type I
Senior Director of Ecommerce at ASTR the Label
📍 Glendale, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Senior Director of Ecommerce
Job Level
Senior
Location
Glendale, California, United States
Personality Overview

How Luis shows up

Relationship Oriented
Enthusiastic
Imaginative

They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Luis cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2024
Senior Director of Ecommerce
ASTR the Label
3-2022 - 4-2024
Director of E-Commerce / Digital Marketing
Proof.
9-2020 - 3-2022
VP of E-Commerce
KORAL
1-2015 - 9-2020
VP of E-Commerce
Show Me Your Mumu
7-2012 - 1-2015
Ecommerce Director
Kelly Wearstler
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
9-2000 - 5-2004
Bachelors of Computer Science
California State University, Monterey Bay
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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