Bridget Fahrland

Trailblazer
DISC Type : DI

VP, Applied AI at DEPT®

Portland, Oregon, United States

Overview

Bridget Fahrland is the VP of Applied AI at DEPT®, where she leads the AI strategy practice for the Americas. With an M. A. from Boston University and certifications in AI, her expertise spans digital transformation and commerce. Colleagues describe her as an insightful, creative, and trail-blazing leader.

Bridget has a strong passion for creative expression and witty storytelling, which she applies in both her professional and personal pursuits. She demonstrates a sharp, humorous perspective, which is highlighted by her unique accomplishments and the praise she receives from colleagues for being funny and smart.

She is a first-place winner of the highly competitive New Yorker Caption Contest, which she considers a life goal accomplished.

Personality Overview

Charismatic

Informal

Achievement-Oriented

They are charming and have the ability to align others behind their decisions.  They are more likely to be open to unproven but exciting technologies. They will bat for you if they come to believe in you.

Topics They Care About

Applied AI Strategy
Leads the Applied AI practice at DEPT®, guiding clients on leveraging AI and holding certifications including Google Cloud Generative AI.
Future of Retail
Recently joined the Retail AI Council, showing a commitment to shaping the future of commerce through collaborative innovation and technology.
Creative Storytelling
Recognized for stellar storytelling skills and is a first-place winner of the New Yorker Caption Contest, blending professional expertise with personal wit.

Media Appearances

Bridget has no verified media appearances

Work History

4-2025
VP, Applied AI at DEPT®
6-2024 - 4-2025
AI Consultant at DEPT®
9-2023 - 5-2024
Digital Consultant at Freelance
11-2021 - 7-2023
Executive Vice President, Connected Commerce at Edelman
4-2021 - 11-2021
SVP Strategy at Qualified Digital

Education

M.A. from Boston University
B.A. from Mount Holyoke College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Portland, Oregon, United States Job Level : Senior Designation : VP, Applied AI at DEPT®
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Insights For Selling To Bridget

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Display high self-confidence and expect them to have a strong personality.
  • Address your competition clearly and confidently

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bridget is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Bridget

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Bridget move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Bridget take some risk or not?

  • They can take risks if necessary.

You And Bridget

Personality Compatibility


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