Luis Lima

Inquirer
DISC Type : dc

Superintendente de Produtos e Parcerias Digitais at Rede

São Paulo, São Paulo, Brazil

Overview

Luis Lima is a partner and superintendent at Rede/Itaú with 20 years of experience in payment innovation. He specializes in digital partnerships and e-commerce, having built Redes market-leading e-commerce division. He studied Investor Relations at USP and has led international expansion projects.

Outside of work, Luis is deeply family-oriented. He recently shared his pride in fulfilling a long-held family dream of enabling his daughter to study abroad, a goal achieved through his hard work and partnership with his wife.

He has led the internationalization of payment operations in several Latin American countries, including Chile, Mexico, and Colombia.

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Retail Digitalization
His stated professional mission is to help retail businesses digitize their operations and navigate the digital payments market.
E-commerce Leadership
He designed the structure and built the team for Rede's e-commerce project, which is now the market leader in Brazil.
Payment Innovation
With two decades in the industry, he focuses on leveraging technology and customer-centric strategies to drive growth and break transaction records.

Media Appearances

Luis Lima - Superintendente De Produtos E Parcerias Digitais at Rede. Featured in TheOrg.com

See Now

Work History

9-2021
Superintendente de Produtos e Parcerias Digitais at Rede
9-2017 - 10-2021
Superintendente Comercial - e-Commerce/Digital at Rede at Rede
9-2011 - 9-2017
Diretor Comercial at Braspag
10-2008 - 11-2011
Diretor Comercial em Meios de Pagamentos at Boldcron Technologies
9-2006 - 9-2008
Comercial at TIVIT

Education

1999 - 2001
Relação com Investidores from USP

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Superintendente de Produtos e Parcerias Digitais at Rede
URL has been copied!

Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Luis

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • Their decision making speed is somewhere in the middle.
  • Can Luis take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Luis

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.