Luis Lima in

Luis Lima

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Superintendente de Produtos e Parcerias Digitais at Rede
📍 São Paulo, São Paulo, Brazil

Luis Lima is a partner and superintendent at Rede/Itaú with 20 years of experience in payment innovation. He specializes in digital partnerships and e-commerce, having built Redes market-leading e-commerce division. He studied Investor Relations at USP and has led international expansion projects.

Outside of work, Luis is deeply family-oriented. He recently shared his pride in fulfilling a long-held family dream of enabling his daughter to study abroad, a goal achieved through his hard work and partnership with his wife.

He has led the internationalization of payment operations in several Latin American countries, including Chile, Mexico, and Colombia.

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Experience
19 Years
Current Role
Superintendente de Produtos e Parcerias Digitais
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Luis cares about

Retail Digitalization
His stated professional mission is to help retail businesses digitize their operations and navigate the digital payments market.
E-commerce Leadership
He designed the structure and built the team for Rede's e-commerce project, which is now the market leader in Brazil.
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Career

Work history

9-2021
Superintendente de Produtos e Parcerias Digitais
Rede
9-2017 - 10-2021
Superintendente Comercial - e-Commerce/Digital at Rede
Rede
9-2011 - 9-2017
Diretor Comercial
Braspag
10-2008 - 11-2011
Diretor Comercial em Meios de Pagamentos
Boldcron Technologies
9-2006 - 9-2008
Comercial
TIVIT
In the press

Media appearances

Luis Lima - Superintendente De Produtos E Parcerias Digitais at Rede. Featured in TheOrg.com
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Education
1999 - 2001
Relação com Investidores
USP
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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