Luis Lima
Inquirer · DISC type dcLuis Lima is a partner and superintendent at Rede/Itaú with 20 years of experience in payment innovation. He specializes in digital partnerships and e-commerce, having built Redes market-leading e-commerce division. He studied Investor Relations at USP and has led international expansion projects.
Outside of work, Luis is deeply family-oriented. He recently shared his pride in fulfilling a long-held family dream of enabling his daughter to study abroad, a goal achieved through his hard work and partnership with his wife.
He has led the internationalization of payment operations in several Latin American countries, including Chile, Mexico, and Colombia.
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They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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