Luis Medina Hernández

Activist
DISC Type : Cd

Co-Founder at Box Roses Florist

Wesley Chapel, Florida, United States

Overview

Luis Medina Hernández is a creative strategist and product development leader with over 15 years of experience building food and beverage brands across Latin America and the U. S. Colleagues describe him as creative, strategic, and visionary, having successfully launched umbrella brands and structured marketing departments from the ground up.

Beyond his core marketing career, Luis has a strong creative foundation, having formally studied product and advertising photography. His recent writings reveal a deep personal passion for the gastronomy sector, focusing on the stories and strategies that make food brands connect authentically with people.

He co-founded a floral e-commerce startup, applying his brand-building and tech development skills to a completely new industry.

Personality Overview

Meticulous

Value Conscious

Perfectionist

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Gastronomic Marketing
He writes extensively about moving beyond social media 'likes' to build authentic brand strategies specifically for the food and beverage industry.
Consumer Psychology
He analyzes and writes about how consumers make decisions, exploring concepts like the decoy effect in pricing and deceptive packaging tactics ('slack fill').
Food Brand Strategy
His career has focused on turning ideas into tangible products, creating umbrella food brands, and managing their entire lifecycle, including packaging and market expansion.

Media Appearances

Luis has no verified media appearances

Work History

9-2020
Co-Founder at Box Roses Florist
2-2013 - 3-2018
Marketing Manager at DIGIOCA VENEZUELA
11-2012 - 1-2013
UX Consultant at SIGIS
1-2008 - 10-2012
Brand Manager at Detektor Latam
9-2006 - 10-2007
Market Analyst at Nielsen

Education

2014 - 2015
Fotografía Publicitaria y de Producto from Asociación Venezolana de la Comunidad Fotográfica y Afines
2014 - 2015
Iluminación Strobits from Asociación Venezolana de la Comunidad Fotográfica y Afines

More Information

Social Presence :

Prographics :

Exp : 16 Location : Wesley Chapel, Florida, United States Job Level : Leadership Designation : Co-Founder at Box Roses Florist
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Luis

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • Their decision making speed is somewhere in the middle.
  • Can Luis take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Luis

Personality Compatibility


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