Luis Medina Hernández in

Luis Medina Hernández

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Co-Founder at Box Roses Florist
📍 Wesley Chapel, Florida, United States

Luis Medina Hernández is a creative strategist and product development leader with over 15 years of experience building food and beverage brands across Latin America and the U. S. Colleagues describe him as creative, strategic, and visionary, having successfully launched umbrella brands and structured marketing departments from the ground up.

Beyond his core marketing career, Luis has a strong creative foundation, having formally studied product and advertising photography. His recent writings reveal a deep personal passion for the gastronomy sector, focusing on the stories and strategies that make food brands connect authentically with people.

He co-founded a floral e-commerce startup, applying his brand-building and tech development skills to a completely new industry.

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Experience
16 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Wesley Chapel, Florida, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Luis cares about

Gastronomic Marketing
He writes extensively about moving beyond social media 'likes' to build authentic brand strategies specifically for the food and beverage industry.
Consumer Psychology
He analyzes and writes about how consumers make decisions, exploring concepts like the decoy effect in pricing and deceptive packaging tactics ('slack fill').
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Career

Work history

9-2020
Co-Founder
Box Roses Florist
2-2013 - 3-2018
Marketing Manager
DIGIOCA VENEZUELA
11-2012 - 1-2013
UX Consultant
SIGIS
1-2008 - 10-2012
Brand Manager
Detektor Latam
9-2006 - 10-2007
Market Analyst
Nielsen
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2014 - 2015
Fotografía Publicitaria y de Producto
Asociación Venezolana de la Comunidad Fotográfica y Afines
2014 - 2015
Iluminación Strobits
Asociación Venezolana de la Comunidad Fotográfica y Afines
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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