Luis Mondragón Guerra

Inquirer
DISC Type : cd

Director comercial at Konfío

Querétaro, Mexico

Overview

Luis Mondragón Guerra is a Commercial Director at Konfío with over 20 years of experience driving B2B growth for Mexican SMEs. He specializes in scaling outbound teams and integrating AI and automation into sales processes to build efficient prospecting funnels. He is a graduate of the Escuela Bancaria y Comercial.

His professional journey reflects a deep-seated passion for empowering small and medium-sized businesses, which he views as the engine of Mexicos economy. He has dedicated his career to providing them with the financial tools and strategies necessary for success.

Luis is a proponent of building "autonomous" prospecting processes, leveraging technology to create sales funnels that can scale independently.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

AI in Sales
His focus is on integrating AI, data, and automation into commercial processes to improve efficiency and build robust funnels for B2B prospecting.
SME Growth
With over 20 years in the field, his career at Konfío and previous banks has been dedicated to providing financial solutions that empower Mexican SMEs.
Outbound Scaling
A key part of his expertise is building and scaling high-performance outbound commercial teams to drive national acquisition and expansion.

Media Appearances

Luis has no verified media appearances

Work History

4-2021
Director comercial at Konfío
9-2019
Regional Sales Manager at Konfío
1-2019 - 9-2019
Gerente Regional Inclusión Financiera at Banco Santander
2-2017 - 1-2019
Gerente regional at Banco Forjadores S.A. Institución de Banca Múltiple
8-2012 - 12-2016
Gerente de unidad de negocios at Banco Compartamos

Education

2016 - 2017
Perfeccionamiento de Competencias Gerenciales from ICAMI Centro de Formación y Perfeccionamiento Directivo
2008 - 2010
Licenciatura from Escuela Bancaria y Comercial

More Information

Social Presence :

Prographics :

Exp : 20 Location : Querétaro, Mexico Job Level : Mid-senior Designation : Director comercial at Konfío
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Luis

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Luis take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Luis

Personality Compatibility


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