Luis Ruesga

Critic
DISC Type : C

CEO at Zuo Modern Contemporary, INC

Oakland, California, United States

Overview

Luis Ruesga is the CEO and co-founder of Zuo Modern Contemporary, an international furniture company he helped establish in 2005. With a background in business and economics from UC Berkeley, he has a demonstrated history in sales, budgeting, and market planning. People who have worked with him describe him as honest and motivating.

Outside of his CEO duties, Luis is passionate about community causes, highlighted by his companys participation in the Walk for Hope for the City of Hope Foundation. He learned his foundational sales skills while working as a bartender to pay for college, an experience he values highly and still lists on his professional profile.

His career began with a job as a bartender, an experience he credits for teaching him his earliest and most valuable lessons in sales.

Personality Overview

Information Seeker

Objective Thinker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Modern Furniture Design
As CEO of Zuo Modern, his company's recent posts focus on biomorphic forms, warm minimalism, and sculptural designs for hospitality and corporate interiors.
Global Supply Chain
In a recent interview, he discussed sourcing from five different countries—China, India, Malaysia, Vietnam, and Mexico—and navigating the complexities of a global manufacturing network.
Business Development
He co-founded Zuo Modern with a partner and has grown it into an international company, overseeing expansions in Mexico and Canada.

Media Appearances

Luis has no verified media appearances

Work History

7-2004
CEO at Zuo Modern Contemporary, INC
2-2002 - 12-2004
Sales at Eurostyle
7-2001 - 2-2003
Bartender at chevy's restaurant

Education

2001 - 2004
BS from University of California, Berkeley
1999 - 2001
MBA from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 24 Location : Oakland, California, United States Job Level : Leadership Designation : CEO at Zuo Modern Contemporary, INC
URL has been copied!

Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Luis

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Luis take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Luis

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.