Luis Salazar

Examiner
DISC Type : cs

Director Ejecutivo Microfinanzas at AFIRME Grupo Financiero

Guadalupe, Nuevo León, Mexico

Overview

Luis is the Executive Director of Microfinance at AFIRME Grupo Financiero, where he has proudly worked for over 28 years. He is responsible for credit authorization, defining admission policies, and managing 72 branches. He holds a Masters degree from the Escuela de Graduados en Administración e Ingeniería.

He is a long-tenured leader focused on team alignment and strategic planning to achieve financial objectives.

Unique Fact: Luis has been a dedicated part of AFIRME Grupo Financiero for more than 28 years.

Personality Overview

Overcautious

Tough To Convince

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Microfinance Strategy
He leads strategic kickoff and semi-annual meetings for Afirme's microfinance division, Crédito Sí, to align his teams and strengthen strategies for achieving objectives.
SME Credit Risk
He has extensive experience in the analysis, evaluation, and authorization of SME credit on a national level, including defining policies and origination tools.
Team Leadership
His updates emphasize the importance of having a "Gran Equipo" (Great Team) and aligning divisional and zone management to walk towards common goals.

Media Appearances

Luis has no verified media appearances

Work History

6-2025
Director Ejecutivo Microfinanzas at AFIRME Grupo Financiero
8-2015
Director at AFIRME Grupo Financiero
12-2010 - 7-2015
Director de Créditos Pymes y Admon. de Crédito at Banca Afirme, S. A
7-2007 - 12-2010
Director de Créditos Paramétricos at Grupo Financiero
1-2004 - 7-2007
Director de Productos y Procesos Paramétricos at Pymes

Education

Maestría from Escuela de Graduados en Administración e Ingeniería

More Information

Social Presence :

Prographics :

Exp : 24 Location : Guadalupe, Nuevo León, Mexico Job Level : Mid-senior Designation : Director Ejecutivo Microfinanzas at AFIRME Grupo Financiero
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Insights For Selling To Luis

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luis is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Luis

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Luis move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Luis take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Luis

Personality Compatibility


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