Luiz Louzada

Sharpshooter
DISC Type : CD

Commercial Director at Pluxee Brasil

São Paulo, São Paulo, Brazil

Overview

Luiz Louzada is a Commercial Director at Pluxee Brasil with over 30 years of experience in finance and services. He specializes in data-driven commercial strategies, business transformation, and building high-performance teams. People frequently describe him as a natural leader, results-oriented, and an expert in building strong client relationships. He studied Digital Transformation at MIT.

Inspired by his fathers career as a salesperson in the 1980s, Luiz developed a deep-seated professional philosophy centered on empathy and active listening. He believes in working for people, their families, and their dreams, not just for clients, and sees listening as more valuable than speaking when creating solutions.

His personal and professional mantra is: "As a salesperson, the only thing I cant do is the impossible. "

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Precise But Practical

They take a lot of pride in personal achievements.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Data-driven Strategy
He champions using data and active listening to personalize solutions, a topic he has recently spoken about at industry events like BahiaRH.
People-Centric ESG
Believes the most significant impact is on people, integrating ESG principles with purpose and measurable results to create competitive differentiation.
Customer Experience
Focuses on improving the customer journey to drive results, having led projects that significantly reduced churn and achieved a high NPS.

Media Appearances

Luiz has no verified media appearances

Work History

8-2023
Commercial Director at Pluxee Brasil
10-2017 - 8-2023
Commercial Director at Sodexo Beneficios e Incentivos
7-2011 - 11-2017
Corporate Sales Head at Sodexo
3-2008 - 7-2011
National Retail Sales Head at Sodexo
1-2006 - 3-2008
Chief Sales Officer (CSO) at Banco VR

Education

2018 - 2018
Digital from Massachusetts Institute of Technology
2-2022 - 5-2022
XBA from StartSe

More Information

Social Presence :

Prographics :

Exp : 26 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Commercial Director at Pluxee Brasil
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Insights For Selling To Luiz

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiz is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Luiz

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Luiz move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Luiz take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Luiz

Personality Compatibility


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