Lukas Ruf

Questioner
DISC Type : c

CEO, Founder at scanmeter

Zurich, Zurich, Switzerland

Overview

Lukas is the Group Chief Security & Risk Officer for Migros, drawing on over 25 years of expertise in cybersecurity. A serial entrepreneur, he founded multiple security and risk consulting firms before his current role. He holds a Ph. D. in Information Technology from ETH Zürich.

Outside of his technical career, Lukas is a former windsurfing instructor. He no longer considers himself a serious windsurfer but still enjoys the sport and finds peace and quiet by the sea, whether its calm or stormy.

Unique fact: Before becoming a leading cybersecurity expert, he spent time working as a windsurfing instructor for tourists.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

User-Friendly Security
He advocates for making security offerings more user-friendly, believing in "pervasive dependable security for the masses" where users don't have to worry about technical details.
Supply Chain Risk
As an expert speaker, he frequently discusses the hidden digital dangers lurking in the supply chain and how organizations can protect themselves against these specific threats.
Biometric Threats
He has publicly expressed that the greatest emerging danger is widespread impersonation using stolen biometric patterns or deepfake videos and images.

Media Appearances

Lukas has no verified media appearances

Work History

2018 - 2020
CEO, Founder at scanmeter
2007 - 2020
CEO, Founder at Consecom AG
Group CISO at Migros-Genossenschafts-Bund

Education

Doctor of Philosophy - PhD from ETH Zürich
Master of Science - MS from ETH Zürich

More Information

Social Presence :

Prographics :

Exp : 13 Location : Zurich, Zurich, Switzerland Job Level : N/A Designation : CEO, Founder at scanmeter
URL has been copied!

Insights For Selling To Lukas

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lukas is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lukas

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lukas move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lukas take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lukas

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.