Lukasz Zelezny

Sharpshooter
DISC Type : CD

Director, Co-Owner - SEO Expert and Consultant at SEO.London

London Area, United Kingdom

Overview

Lukasz Zelezny is the Director and Co-Owner of SEO. London, with over 20 years of experience in the SEO industry, driving organic growth for major UK brands. Colleagues and clients describe him as a "genius" and "brilliant professional. " He earned a Bachelor of Science from Silesian University of Technology.

His interest in digital marketing began when he was a DJ producing his own music and wanted to drive traffic to his website. His personal hobbies include playing his synthesizer, growing spicy chili peppers, and traveling with his wife throughout the UK, including Scotland and Cornwall via sleeper train.

Interesting fact: Lukasz has served as a judge for both the UK Search Awards and the European Search Awards, and is a prolific international conference speaker.

Personality Overview

Thorough Evaluator

Precise But Practical

ROI Driven

More than the product, they care about the impact of the product.  They respond well to strong and respectful communication. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Technical SEO
His recent social media posts emphasize achieving growth through technical audits, sitemap clean-ups, structured data fixes, and crawl budget optimization.
Data-Driven Strategy
He consistently uses data and analytics to make decisions, showcasing charts from Google Search Console to prove the effectiveness of his SEO campaigns.
Conference Speaking
He is an experienced keynote speaker, having presented on SEO and online marketing topics at conferences across the EMEA and APAC regions.

Media Appearances

SEO.London by Lukasz Zelezny. Featured in Apple Podcasts

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Lukasz Zelezny from SEO.London. Featured in SchoutenSEO

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Work History

1-2019
Director, Co-Owner - SEO Expert and Consultant at SEO.London
11-2022
Co-Founder at SEOwind
SEO Expert / Social Media Conference Speaker (EMEA / APAC) at Zelezny.uk
10-2021
Founder at SzkolenieSEO.pl
1-2015 - 11-2022
Non Executive Director at Gagliardi

Education

2000 - 2005
Bachelor of Science from Silesian University of Technology
1995 - 2000
Education details unavailable from Comprehensive Secondary School Nr. 1

More Information

Social Presence :

Prographics :

Exp : 11 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Director, Co-Owner - SEO Expert and Consultant at SEO.London
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Insights For Selling To Lukasz

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lukasz is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lukasz

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Lukasz move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Lukasz take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lukasz

Personality Compatibility


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