Luke Carter

Enigma
DISC Type : dci

Founder/ Head of Development & Marketing at Design Ingenious

Dallas, Texas, United States

Overview

Luke Carter is a branding, marketing, and development expert with over 15 years of experience partnering with companies like Meta, Google, and Microsoft. As the Founder of Design Ingenious, he specializes in turning ideas into revenue-generating digital presences. He holds a Bachelor of Engineering from The University of Texas at Austin.

He appears to value creative and human-centric approaches to professional challenges. His interests include finding unconventional communication hacks, such as using voice notes for prospecting, and promoting clarity over cleverness in digital content to better connect with people.

Unique fact: He led a website redesign for a client, Habit Supps, that resulted in a 43% lift in conversions.

Personality Overview

Hard To Convince

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Conversion-Driven Design
His core philosophy is engineering websites and campaigns for conversion, exemplified by his work that significantly boosted a client's metrics.
Story-Led Branding
He believes a "story-led brand" is a critical component for turning a digital presence into a revenue source, a principle he applies at Design Ingenious.
Data-Driven UX
Emphasizes the importance of a data-driven user experience as a key solution for clients whose digital presence isn't generating revenue.

Media Appearances

Luke has no verified media appearances

Work History

1-2020
Founder/ Head of Development & Marketing at Design Ingenious
1-2016 - 12-2019
Marketing Manager at Meta
11-2012 - 12-2015
Business Unit Manager at Microsoft
4-2009 - 10-2012
Web Development Manager at TrendKite

Education

2012 - 2014
Bachelor of Engineering - BE from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dallas, Texas, United States Job Level : Leadership Designation : Founder/ Head of Development & Marketing at Design Ingenious
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Luke

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Luke take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Luke

Personality Compatibility


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