Luke Hoorelbeke

Enthusiast
DISC Type : i

Director of Corporate Marketing at The Macomb Group

Detroit Metropolitan Area, United States

Overview

Luke has no verified overview

Personality Overview

Amiable & Agreeable

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Luke has no verified topics they care about

Media Appearances

Luke has no verified media appearances

Work History

8-2025
Director of Corporate Marketing at The Macomb Group
10-2022
AdTech Sr. Engagement Manager at Urban Science
11-2021 - 10-2022
Associate Director at Campbell Ewald
1-2019 - 12-2021
Account Manager, Paid Search and Paid Social, Buick at iProspect
10-2017 - 1-2019
Account Lead, Paid Search and Paid Social, General Motors Corporate Brands at iProspect

Education

9-2005 - 12-2007
Master's degree from The New School
2005 - 2007
Master’s Degree from The Graduate Faculty at the New School for Social Research
9-2000 - 5-2005
Bachelor's degree from Eastern Michigan University
2000 - 2004
Bachelor's degree from Eastern Michigan University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Detroit Metropolitan Area, United States Job Level : N/A Designation : Director of Corporate Marketing at The Macomb Group
URL has been copied!

Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Luke

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Luke take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Luke

Personality Compatibility


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