Luke Ricketts

Go-getter
DISC Type : d

Head of Business Development - Supply Partnerships, Broadcasting & Streaming at Genius Sports

London, England, United Kingdom

Overview

Luke Ricketts is the Head of Business Development for EMEA Broadcasting & Streaming at Genius Sports. He specializes in driving commercial growth for the companys AI-powered platform, focusing on creating immersive augmentation experiences and innovative fan engagement for broadcasters and streamers. He holds a Bachelor of Arts from Solent University and a certification in Marketing Essentials.


Luke highlights the strategic shift of major sports leagues, like the Bundesliga, towards creator-led YouTube channels to engage modern audiences where they spend their time.

Personality Overview

Vision Oriented

Fast-Paced

Direct & Candid

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

AI in Sports
Drives growth for Genius Sports' AI platform, offering AI-powered augmentation and analysis solutions to broadcasters and streamers to enhance live sports.
Fan Engagement
Focuses on deepening fan engagement through augmented broadcasting solutions, as seen with his work with partners like Ipswich Town FC on social media.
Digital Media Strategy
Analyzes and comments on the strategic importance of platforms like YouTube for sports leagues to reach and engage contemporary audiences.

Media Appearances

Luke has no verified media appearances

Work History

8-2025
Head of Business Development - Supply Partnerships, Broadcasting & Streaming at Genius Sports
8-2023 - 8-2025
Senior Account Director at Think Jam
8-2019 - 7-2023
Business Director at Brave Bison
6-2018 - 7-2019
Business Development Manager at Brave Bison
8-2017 - 5-2018
Partnerships Manager at Jungle Creations

Education

2008 - 2011
Bachelor of Arts (B.A.) from Solent University
2001 - 2008
Education details unavailable from Lord Williams' School

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Business Development - Supply Partnerships, Broadcasting & Streaming at Genius Sports
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Luke

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • Their decision making speed is somewhere in the middle.
  • Can Luke take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Luke

Personality Compatibility


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