Luke Ricketts in

Luke Ricketts

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Head of Business Development - Supply Partnerships, Broadcasting & Streaming at Genius Sports
📍 London, England, United Kingdom

Luke Ricketts is the Head of Business Development for EMEA Broadcasting & Streaming at Genius Sports. He specializes in driving commercial growth for the companys AI-powered platform, focusing on creating immersive augmentation experiences and innovative fan engagement for broadcasters and streamers. He holds a Bachelor of Arts from Solent University and a certification in Marketing Essentials.

Luke highlights the strategic shift of major sports leagues, like the Bundesliga, towards creator-led YouTube channels to engage modern audiences where they spend their time.

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Experience
10 Years
Current Role
Head of Business Development - Supply Partnerships, Broadcasting & Streaming
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Luke cares about

AI in Sports
Drives growth for Genius Sports' AI platform, offering AI-powered augmentation and analysis solutions to broadcasters and streamers to enhance live sports.
Fan Engagement
Focuses on deepening fan engagement through augmented broadcasting solutions, as seen with his work with partners like Ipswich Town FC on social media.
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Career

Work history

8-2025
Head of Business Development - Supply Partnerships, Broadcasting & Streaming
Genius Sports
8-2023 - 8-2025
Senior Account Director
Think Jam
8-2019 - 7-2023
Business Director
Brave Bison
6-2018 - 7-2019
Business Development Manager
Brave Bison
8-2017 - 5-2018
Partnerships Manager
Jungle Creations
In the press

Media appearances

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Education
2008 - 2011
Bachelor of Arts (B.A.)
Solent University
2001 - 2008
Education details unavailable
Lord Williams' School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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