Luna Woodcock

Enthusiast
DISC Type : i

Global Senior Marketing Manager, Digital at Dr. Martens plc

Greater London, England, United Kingdom

Overview

Luna Woodcock is a Global Senior Digital Marketing Manager at Dr. Martens, with extensive experience in the fashion apparel industry from her time at Gap. People who have worked with her describe her as strategic, intelligent, and creative, with a strong aptitude for the full-funnel media mix. She holds a Bachelor of Arts from the University of Leicester.

During her time at Gap, she was involved in projects that included branding and photographic art direction, such as the "Personalise Your Denim" campaign.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Team Building
Frequently posts about hiring for her team at Dr. Martens, indicating a focus on building a strong and passionate group of marketing professionals.
Digital Content Strategy
Seeks to hire managers to "shape the narrative" of how Dr. Martens appears across its digital channels, showing an interest in strategic content.
Cultural Storytelling
Emphasizes the importance of driving culture storytelling across global social platforms to bring the brand to life in new and exciting ways.

Media Appearances

Luna has no verified media appearances

Work History

7-2024
Global Senior Marketing Manager, Digital at Dr. Martens plc
1-2022 - 8-2024
Global Social Media Manager at Dr. Martens plc
4-2020 - 12-2021
Marketing Manager - Social & Paid Media at Gap
3-2019 - 3-2020
Associate Marketing Manager - Social & Digital at Gap
11-2018 - 11-2018
Guest Lecturer, Fashion Marketing at Falmouth University

Education

2011 - 2014
Bachelor of Arts (BA) from University of Leicester
2009 - 2011
A Levels from BHASVIC

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater London, England, United Kingdom Job Level : Middle Designation : Global Senior Marketing Manager, Digital at Dr. Martens plc
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Insights For Selling To Luna

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luna is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Luna

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Luna move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Luna take some risk or not?

  • They can take some low-probability risks if needed.

You And Luna

Personality Compatibility


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