Lurana M.

Evaluator
DISC Type : cds

Director, Marketing & UX Research at Gallagher

Greater Chicago Area, United States

Overview

Lurana has no verified overview

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Lurana has no verified topics they care about

Media Appearances

Lurana has no verified media appearances

Work History

8-2018
Director, Marketing & UX Research at Gallagher
9-2013 - 8-2018
Marketing Research Consultant at Ipsos North America
9-2011 - 8-2013
Research Director at TraQline, an OpenBrand company
9-2009 - 8-2011
Director, Consumer and Shopper Insights at Conagra Brands
7-2004 - 9-2009
Senior Research Manager/ Research Manager at Insights by Kantar

Education

Master of Business Administration (MBA) from Governors State University
Bachelor's degree from Bradley University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director, Marketing & UX Research at Gallagher
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Insights For Selling To Lurana

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lurana is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lurana

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lurana move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lurana take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lurana

Personality Compatibility


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