Lyba Nasir in

Lyba Nasir

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Senior Brand Manager at Shepherds Friendly
📍 Manchester, England, United Kingdom

Lyba Nasir is the Senior Brand Manager at Shepherds Friendly, an analytical marketing professional with eight years of experience in multi-channel campaigns. An alumna of Lancaster University, she specializes in brand strategy, growth hacking, and conversion optimization, with a focus on hitting targets through data-driven methods.

Described as a dynamic and result-oriented professional, Lyba is a quick learner who thrives on challenges and new responsibilities. She has excellent organizational and communication skills, which she applies to her strategic marketing work. She follows major consumer goods companies like Procter & Gamble and Unilever.

Her marketing team at Shepherds Friendly was a finalist for the "Financial Services Marketing Team of the Year" at The Marketing Society Awards in 2023.

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Experience
10 Years
Current Role
Senior Brand Manager
Job Level
Middle
Location
Manchester, England, United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Lyba cares about

Brand Strategy
As Senior Brand Manager, she is responsible for formulating and managing brand strategies to drive growth and market presence for Shepherds Friendly.
Growth Marketing
Her background as a Growth Marketer and current focus on conversion optimization shows a deep interest in data-driven techniques for expanding market reach.
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Career

Work history

12-2024
Senior Brand Manager
Shepherds Friendly
4-2024 - 12-2024
Brand Manager
Shepherds Friendly
5-2023 - 4-2024
Digital Marketing Manager
Shepherds Friendly
9-2022 - 5-2023
Growth Marketer
PosterMyWall
9-2021 - 9-2022
Digital Marketer
PosterMyWall
In the press

Media appearances

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Education
2016 - 2017
MSc Advanced Marketing Management
Lancaster University
4-2024 - 7-2024
Mini MBA
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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