Lyba Nasir

Questioner
DISC Type : c

Senior Brand Manager at Shepherds Friendly

Manchester, England, United Kingdom

Overview

Lyba Nasir is the Senior Brand Manager at Shepherds Friendly, an analytical marketing professional with eight years of experience in multi-channel campaigns. An alumna of Lancaster University, she specializes in brand strategy, growth hacking, and conversion optimization, with a focus on hitting targets through data-driven methods.

Described as a dynamic and result-oriented professional, Lyba is a quick learner who thrives on challenges and new responsibilities. She has excellent organizational and communication skills, which she applies to her strategic marketing work. She follows major consumer goods companies like Procter & Gamble and Unilever.

Her marketing team at Shepherds Friendly was a finalist for the "Financial Services Marketing Team of the Year" at The Marketing Society Awards in 2023.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Brand Strategy
As Senior Brand Manager, she is responsible for formulating and managing brand strategies to drive growth and market presence for Shepherds Friendly.
Growth Marketing
Her background as a Growth Marketer and current focus on conversion optimization shows a deep interest in data-driven techniques for expanding market reach.
Multi-channel Campaigns
Her experience spans digital, traditional, and experiential methods, indicating a holistic approach to formulating and executing complex marketing campaigns.

Media Appearances

Lyba has no verified media appearances

Work History

12-2024
Senior Brand Manager at Shepherds Friendly
4-2024 - 12-2024
Brand Manager at Shepherds Friendly
5-2023 - 4-2024
Digital Marketing Manager at Shepherds Friendly
9-2022 - 5-2023
Growth Marketer at PosterMyWall
9-2021 - 9-2022
Digital Marketer at PosterMyWall

Education

2016 - 2017
MSc Advanced Marketing Management from Lancaster University
4-2024 - 7-2024
Mini MBA from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 10 Location : Manchester, England, United Kingdom Job Level : Middle Designation : Senior Brand Manager at Shepherds Friendly
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Insights For Selling To Lyba

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lyba is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lyba

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lyba move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lyba take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lyba

Personality Compatibility


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