Lyba Nasir
Questioner · DISC type cLyba Nasir is the Senior Brand Manager at Shepherds Friendly, an analytical marketing professional with eight years of experience in multi-channel campaigns. An alumna of Lancaster University, she specializes in brand strategy, growth hacking, and conversion optimization, with a focus on hitting targets through data-driven methods.
Described as a dynamic and result-oriented professional, Lyba is a quick learner who thrives on challenges and new responsibilities. She has excellent organizational and communication skills, which she applies to her strategic marketing work. She follows major consumer goods companies like Procter & Gamble and Unilever.
Her marketing team at Shepherds Friendly was a finalist for the "Financial Services Marketing Team of the Year" at The Marketing Society Awards in 2023.
Read the full overview →How Lyba shows up
They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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