Lyba Nasir is the Senior Brand Manager at Shepherds Friendly, an analytical marketing professional with eight years of experience in multi-channel campaigns. An alumna of Lancaster University, she specializes in brand strategy, growth hacking, and conversion optimization, with a focus on hitting targets through data-driven methods.
Described as a dynamic and result-oriented professional, Lyba is a quick learner who thrives on challenges and new responsibilities. She has excellent organizational and communication skills, which she applies to her strategic marketing work. She follows major consumer goods companies like Procter & Gamble and Unilever.
Her marketing team at Shepherds Friendly was a finalist for the "Financial Services Marketing Team of the Year" at The Marketing Society Awards in 2023.
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