Lydia Field

Critic
DISC Type : C

Co-Founder at Pimlico Trading

London, England, United Kingdom

Overview

Lydia Field is the Co-Founder and CTO of Pimlico Trading. An economist by training with degrees from the University of Oxford and UCL, she previously worked as an economic consultant at Frontier Economics, using data-science to advise major companies. She wrote most of Pimlico Tradings initial codebase.

Outside of work, Lydia enjoys running, reading fiction, and cooking vegetarian food. She has a strong interest in making complex economic topics accessible, demonstrated by turning her masters thesis on immigration and robotization into a widely available blog post for a non-academic audience.

During the 2020 lockdown, she independently learned front-end web development and built two professional websites.

Personality Overview

ROI Driven

Precise

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Economic Consulting
Worked as a consultant at Frontier Economics, advising billion-dollar companies on regulation, competition, and market strategy using data science.
Immigration & Automation
Authored her master's thesis on the impact of immigration on robotization and later published a non-economist's summary to make the research accessible.
Accessible Economics
Maintains a personal blog and has written articles simplifying complex topics like the gender pay gap, university tuition fees, and immigration's economic impact.

Media Appearances

Lydia has no verified media appearances

Work History

2025
Co-Founder at Pimlico Trading
1-2024 - 8-2024
Consultant at Frontier Economics
10-2021 - 1-2024
Analyst at Frontier Economics
4-2020 - 5-2020
Front-End Web Developer at Freelance
9-2019 - 2-2020
Intern at UNESCO

Education

2016 - 2019
Bachelor of Arts (B.A.) from University of Oxford
2020 - 2021
Master of Science - MSc from UCL

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Pimlico Trading
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lydia

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lydia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lydia

Personality Compatibility


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