Lydia Thacher

Pioneer
DISC Type : isd

Vice President, Digital Commerce at Dollar General

Los Angeles Metropolitan Area, United States

Overview

Lydia Thacher is the Vice President of Digital Commerce at Dollar General, bringing over 15 years of leadership in eCommerce and merchandising. She specializes in defining digital strategy, enhancing customer experiences, and managing omnichannel fulfillment. Lydia holds degrees from both UCLA and the Fashion Institute of Design & Merchandising (FIDM).


Lydia is a recipient of Dollar General’s Circle of Excellence award, the company’s most prestigious honor for outstanding leadership and contributions.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Digital Commerce Strategy
As VP of Digital Commerce, she is responsible for defining and executing the digital strategy to drive sales and growth for Dollar General.
Omnichannel Fulfillment
Has deep expertise in shipping, same-day delivery, and pickup. She recently highlighted the expansion of DG Delivery to over 17, 000 stores.
Rural Consumer Markets
Focuses on how digital expansion can provide brands with new opportunities to connect with millions of shoppers in rural communities.

Media Appearances

Dollar General makes a handful of promotions, leadership additions. Featured in Supermarket News

See Now

Work History

8-2025
Vice President, Digital Commerce at Dollar General
9-2022 - 7-2025
Sr. Director Digital Merchandising & Commerce at Dollar General
4-2021 - 1-2023
Director, Digital & Site Merchandising at Dollar General
1-2020 - 3-2020
Business Transition Consultant - Merchandising at Five Below
8-2018 - 1-2020
Associate Director - Merchandising at Hollar

Education

Bachelor of Arts from UCLA
Associates of Arts from FIDM

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : Vice President, Digital Commerce at Dollar General
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lydia

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • They are generally fast movers and can take quick decisions
  • Can Lydia take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lydia

Personality Compatibility


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