Lydia Thacher in

Lydia Thacher

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Vice President, Digital Commerce at Dollar General
📍 Los Angeles Metropolitan Area, United States

Lydia Thacher is the Vice President of Digital Commerce at Dollar General, bringing over 15 years of leadership in eCommerce and merchandising. She specializes in defining digital strategy, enhancing customer experiences, and managing omnichannel fulfillment. Lydia holds degrees from both UCLA and the Fashion Institute of Design & Merchandising (FIDM).

Lydia is a recipient of Dollar General’s Circle of Excellence award, the company’s most prestigious honor for outstanding leadership and contributions.

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Experience
13 Years
Current Role
Vice President, Digital Commerce
Job Level
Senior
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How Lydia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lydia cares about

Digital Commerce Strategy
As VP of Digital Commerce, she is responsible for defining and executing the digital strategy to drive sales and growth for Dollar General.
Omnichannel Fulfillment
Has deep expertise in shipping, same-day delivery, and pickup. She recently highlighted the expansion of DG Delivery to over 17, 000 stores.
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Career

Work history

8-2025
Vice President, Digital Commerce
Dollar General
9-2022 - 7-2025
Sr. Director Digital Merchandising & Commerce
Dollar General
4-2021 - 1-2023
Director, Digital & Site Merchandising
Dollar General
1-2020 - 3-2020
Business Transition Consultant - Merchandising
Five Below
8-2018 - 1-2020
Associate Director - Merchandising
Hollar
In the press

Media appearances

Dollar General makes a handful of promotions, leadership additions. Featured in Supermarket News
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Education
Bachelor of Arts
UCLA
Associates of Arts
FIDM
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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