Lynda Fenton

Enthusiast
DISC Type : i

VP of Global Sales - Legal at Key Media

Toronto, Ontario, Canada

Overview

Lynda has no verified overview

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Lynda has no verified topics they care about

Media Appearances

Lynda has no verified media appearances

Work History

7-2025
VP of Global Sales - Legal at Key Media
10-2022 - 8-2025
Director of Business Development at Key Media
1-2020 - 10-2022
Senior Business Development Manager at Key Media
4-2019 - 1-2020
Lead, Custom Media/ Project Manager at HAB Press Limited/Key Media
11-2017 - 4-2019
Lead, Custom Media & Campaign Management at Thomson Reuters

Education

2003 - 2005
Advertising from Durham College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Toronto, Ontario, Canada Job Level : Senior Designation : VP of Global Sales - Legal at Key Media
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Insights For Selling To Lynda

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynda is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Lynda

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Lynda move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Lynda take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Lynda

Personality Compatibility


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