Lyndsay Walker

Observer
DISC Type : ic

Email Marketing Specialist at MUSTH

St. Catharines, Ontario, Canada

Overview

Lyndsay is a highly organized Digital Marketing Specialist with over two decades of experience in email marketing, SEO, and web management. Based in Niagara, Ontario, she holds a certificate in Web Accessibility and is described by colleagues as knowledgeable, skilled, and passionate.

Outside of her professional life, Lyndsay shows an interest in supporting major Canadian cultural and health organizations, including the Royal Ontario Museum and the Heart & Stroke Foundation. She is a long-term resident of the Niagara region, having also attended Niagara College.

She recently earned a certification for Introduction to Web Accessibility, highlighting a commitment to creating inclusive online experiences.

Personality Overview

Curious

Example Seeker

Assertive

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Email Marketing Strategy
Her career has focused on managing and optimizing large-scale email campaigns, including A/B testing, segmentation, and improving CTR for millions of daily leads.
Web Accessibility
Recently obtained an edX Verified Certificate for Introduction to Web Accessibility, showing a current focus on creating inclusive digital content and platforms.
SEO Best Practices
Has extensive experience as an SEO consultant and business owner, working directly with clients on strategy and implementation to improve online visibility.

Media Appearances

Lyndsay has no verified media appearances

Work History

9-2025
Email Marketing Specialist at MUSTH
10-2006
Owner at Lyndseo
3-2022 - 6-2025
Manager of Email Operations at DigiClicks Ltd
4-2018 - 6-2025
Email Marketing Manager at FinancialMedia Marketing
1-2016 - 10-2017
Staff SEO Consultant at Cardinal Path

Education

2016 - 2020
Computer Programmer from Niagara College
2002 - 2003
Office Administration from Niagara College

More Information

Social Presence :

Prographics :

Exp : 18 Location : St. Catharines, Ontario, Canada Job Level : Junior Designation : Email Marketing Specialist at MUSTH
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Insights For Selling To Lyndsay

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lyndsay is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lyndsay

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lyndsay move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Lyndsay take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Lyndsay

Personality Compatibility


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