Michael H. L.

Enigma
DISC Type : dci

Vice President and Owner at Yosemite Foods Inc.

San Luis Obispo, California, United States

Overview

Michael Lau is the Vice President and Owner of Yosemite Foods Inc. , a family-owned meat processing business for over 36 years. An alumnus of Cal Poly and Texas A&M, he specializes in risk analysis and economic forecasting, and is currently overseeing a major facility expansion.

Outside of his professional life, Michael has a deep interest in food, wine, golf, cars, and traveling. He founded Capital Cultivators, a consulting firm with a focus on education and wine, and enjoys events like BBQs featuring meat from local California producers.

Unique fact: Michael holds two patents for wine-related products, blending his academic background with his entrepreneurial ventures.

Personality Overview

Hard To Convince

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Meat Industry Expansion
He is currently overseeing the expansion of his family's business into a new 200, 000 sq. ft. state-of-the-art meat processing facility.
Agribusiness Strategy
With a PhD in Agricultural Economics and experience as a tenured professor, he has deep expertise in market strategy and risk analysis in the agricultural sector.
Family Business
He is continuing a family legacy in the meat industry that spans over 36 years, and has posted about the importance of family in the business.

Media Appearances

Michael has no verified media appearances

Work History

9-2019
Vice President and Owner at Yosemite Foods Inc.
Director at Capital Cultivators LLC
1-2009 - 12-2011
Agribusiness Program Coordinator at Sam Houston State University
9-2004 - 12-2011
Associate Professor at Sam Houston State University
8-2004 - 8-2009
Lecturer at Texas A&M University

Education

1999 - 2004
Agricultural Economics from Texas A&M University
1994 - 1999
Bachelors from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Luis Obispo, California, United States Job Level : Senior Designation : Vice President and Owner at Yosemite Foods Inc.
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Insights For Selling To Michael H.

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael H. is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Michael H.

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Michael H. move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Michael H. take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Michael H.

Personality Compatibility


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