Lynn Burton

Pioneer
DISC Type : DIS

Senior Manager, Sales Enablement at Entrust

United States

Overview

Lynn is a revenue enablement leader with over 10 years of experience in fast-paced SaaS environments, specializing in transforming strategy into programs that drive growth. People who have worked with her describe her as inspiring, motivating, creative, and supportive. She is a certified Command of the Message® Facilitator.

Outside of her direct role, Lynn is passionate about continuous learning and professional development. She dedicates her personal time to reading about emerging trends in her field, such as the intersection of sales and artificial intelligence, and actively shares her knowledge with her network.

She developed and launched a custom GPT solution, “Deal Launchpad, ” which improved sales productivity by 30% at a previous role.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AI in Sales
Developed a custom GPT solution to boost sales productivity and reads books on the intersection of sales and AI during her personal time.
Revenue Enablement
Describes herself as being "obsessed" with building "rockstar" Revenue Enablement teams that are strategic, impactful, and fun.
Sales Onboarding
Focuses on designing and optimizing onboarding processes to accelerate new hire success and is actively hiring managers for this specific function.

Media Appearances

Lynn has no verified media appearances

Work History

5-2025
Senior Manager, Sales Enablement at Entrust
3-2025
Pavillion Member at Pavilion
12-2024 - 6-2025
Director, Revenue Enablement at Flywire
4-2024 - 12-2024
Director of Revenue Enablement at Degreed
6-2022 - 4-2024
Senior Sales Enablement Manager at Cornerstone OnDemand

Education

10-2023 - 10-2023
Education details unavailable from Sales Enablement Collective

More Information

Social Presence :

Prographics :

Exp : 3 Location : United States Job Level : Middle Designation : Senior Manager, Sales Enablement at Entrust
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Insights For Selling To Lynn

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynn is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lynn

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lynn move?

  • They are generally fast movers and can take quick decisions
  • Can Lynn take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lynn

Personality Compatibility


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