Lynn Hobeck Bates, APR, CPRC

Examiner
DISC Type : cs

Head of Marketing and Communications at The Ringling

North Port-Sarasota Area, United States

Overview

Lynn Hobeck Bates is an accomplished marketing and communications executive at The Ringling, specializing in the arts, culture, and tourism sectors. A respected leader in the Sarasota community, she holds dual certifications as an Accredited in Public Relations (APR) and a Certified Public Relations Counselor (CPRC), with degrees from Vanderbilt University and James Madison University.

Deeply invested in her community, Lynn serves on the Sarasota County Tourist Development Council, shaping local tourism policy. She is also a long-time, active member and past president of the local Florida Public Relations Association chapter, demonstrating a commitment to her profession. She lives in Sarasota with her family.

Unique fact: In 2023, she was appointed by the Sarasota County commissioners to the countys influential Tourist Development Council.

Personality Overview

Process Oriented

Status Quo Seeker

Late Adopter

Being observant comes to them naturally.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Arts & Culture PR
Leads marketing and communications for The Ringling museum and previously for Marie Selby Botanical Gardens, focusing on elevating cultural institutions.
Tourism Development
Has a long career promoting Sarasota tourism, formerly with Visit Sarasota County and now as a member of the official Tourist Development Council.
Nonprofit Leadership
Holds extensive senior leadership experience at prominent nonprofit organizations including museums, botanical gardens, and park conservancies.

Media Appearances

Lynn has no verified media appearances

Work History

5-2023
Head of Marketing and Communications at The Ringling
10-2021
Owner at L PR + Communications
2-2022 - 6-2023
Director of Marketing at Nathan Benderson Park Conservancy
10-2018 - 10-2021
Vice President for External Relations at Marie Selby Botanical Gardens
4-2013 - 10-2018
Communications/Public Relations Manager at Visit Sarasota County

Education

1996 - 2000
B.S. from James Madison University
2001 - 2003
M.Ed. from Vanderbilt University

More Information

Social Presence :

Prographics :

Exp : 15 Location : North Port-Sarasota Area, United States Job Level : Mid-senior Designation : Head of Marketing and Communications at The Ringling
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Insights For Selling To Lynn

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynn is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Lynn

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Lynn move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Lynn take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Lynn

Personality Compatibility


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