Lyor Cohen in

Lyor Cohen

Energizer · DISC type I
Global Head of Music, Google & YouTube at YouTube
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
40 Years
Current Role
Global Head of Music, Google & YouTube
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

How Lyor shows up

Believer
Informal
Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Priorities

Topics Lyor cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2016
Global Head of Music, Google & YouTube
YouTube
11-2013 - 12-2016
CEO/Co-Founder
300 Entertainment
2004 - 2012
CEO and President of Recorded Music
Warner Music Group
1998 - 2003
President
Island Def Jam Music Group
1988 - 1998
President
Def Jam
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1977 - 1980
Education details unavailable
University of Miami
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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