M. Justin Coffey, MD, DFAPA, FANPA, CHCIO

Examiner
DISC Type : cs

Chief Medical Officer at Workit Health

Danville, Pennsylvania, United States

Overview

M. Justin Coffey is a neuropsychiatrist and the Chief Medical Officer at Workit Health, a digital behavioral health company. His career has focused on improving behavioral healthcare at the intersection of technology and patient-centered design. He earned his M. D. from The University of Chicago Pritzker School of Medicine and holds multiple board certifications.

He decided to pursue medicine after a college course on medical ethics inspired him to want to become a better person. He believes that people with lived experience, not just doctors, hold the answers to transforming addiction care and creating systemic, drastic changes in the American healthcare system.

Unique fact: He is board-certified in psychiatry, behavioral neurology & neuropsychiatry, and clinical informatics.

Personality Overview

Unexpressive

Status Quo Seeker

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Healthcare Technology
As a board-certified clinical informaticist and former CIO, his career has centered on leveraging technology to innovate and improve behavioral health care delivery.
Addiction Medicine
As CMO of Workit Health, he leads clinical teams to deliver high-value, evidence-based care for addiction and behavioral health, with a focus on telehealth.
Patient-Centered Design
He champions a "patients as designers" philosophy, believing that individuals with lived experience are essential to designing effective healthcare solutions.

Media Appearances

M. has no verified media appearances

Work History

5-2022
Chief Medical Officer at Workit Health
9-2021
Professor of Psychiatry at Geisinger Commonwealth School of Medicine
4-2019 - 5-2022
Chair of Psychiatry & Behavioral Health at Geisinger
4-2019
Vice President & CIO at The Menninger Clinic
1-2015 - 4-2019
Medical Director, Center for Brain Stimulation at The Menninger Clinic

Education

Bachelor’s Degree from University of Chicago
Doctor of Medicine (M.D.) from The University of Chicago Pritzker School of Medicine

More Information

Social Presence :

Prographics :

Exp : 15 Location : Danville, Pennsylvania, United States Job Level : Leadership Designation : Chief Medical Officer at Workit Health
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Insights For Selling To M. Justin

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with M. Justin is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from M. Justin

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will M. Justin move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can M. Justin take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And M. Justin

Personality Compatibility


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