MÓNICA MURILLO RIVAS
JEFE PUBLICIDAD BTL at Banco AV Villas
📍 Colombia
Mónica Murillo Rivas serves as the Head of BTL Advertising for Banco AV Villas, where she leverages her expertise in direct marketing strategies. A graduate of Universidad Central de Colombia with a degree in Business Administration, her career at the bank also includes experience as the Head of Banking Services Expansion ("Bancarización").
Read the full overview →Experience
7 Years
Current Role
JEFE PUBLICIDAD BTL
Location
Colombia
Personality Overview
Personality insights not availableWe need more social data to generate the DISC analysis and selling playbook. The professional details below are still available.
Priorities
Topics MÓNICA cares about
BTL Marketing
Her current role as Jefe Publicidad BTL focuses on below-the-line advertising, indicating a deep expertise in direct and targeted marketing campaigns.
Financial Inclusion
Her previous role as "Jefe Bancarizacion" shows a professional focus on expanding banking services to new and unbanked populations in Colombia.
Career
Work history
3-2018
JEFE PUBLICIDAD BTL
Banco AV Villas
4-2022
JEFE BANCARIZACION
Banco AV Villas
In the press
Media appearances
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Education
1990 - 1995
ADMINISTRADORA DE EMPRESAS
UNIVERSIDAD CENTRAL DE COLOMBIA
Social presence
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