Mónica Murillo Rivas serves as the Head of BTL Advertising for Banco AV Villas, where she leverages her expertise in direct marketing strategies. A graduate of Universidad Central de Colombia with a degree in Business Administration, her career at the bank also includes experience as the Head of Banking Services Expansion ("Bancarización").
MÓNICA MURILLO RIVAS
JEFE PUBLICIDAD BTL at Banco AV Villas
Colombia
Overview
Topics They Care About
BTL Marketing
Her current role as Jefe Publicidad BTL focuses on below-the-line advertising, indicating a deep expertise in direct and targeted marketing campaigns.
Financial Inclusion
Her previous role as "Jefe Bancarizacion" shows a professional focus on expanding banking services to new and unbanked populations in Colombia.
Banking Sector Marketing
Her entire documented career is within Banco AV Villas, demonstrating a specialized skill set in marketing for the financial services industry. [Predicted]
Media Appearances
MÓNICA has no verified media appearances
Work History
3-2018
JEFE PUBLICIDAD BTL at Banco AV Villas
4-2022
JEFE BANCARIZACION at Banco AV Villas
Education
1990 - 1995
ADMINISTRADORA DE EMPRESAS from UNIVERSIDAD CENTRAL DE COLOMBIA
More Information
Social Presence :
Prographics :
Exp : 7
Location : Colombia
Job Level : N/A
Designation : JEFE PUBLICIDAD BTL at Banco AV Villas
