Márcio Carrara

Evaluator
DISC Type : DSC

Commercial Director | Sales&Channel | JOVI (Southeast Region – RJ, ES & MG) at JOVI Mobile

Rio de Janeiro, Rio de Janeiro, Brasil, Brazil

Overview

Márcio Carrara is a Commercial Director at JOVI Mobile with over 20 years of leadership in the telecom and technology sectors at major companies like TIM and Vivo. Colleagues describe him as dynamic, agile, and strategic, with a talent for building strong relationships and driving growth. He holds an MBA and a degree in Engineering.

Outside of his corporate roles, Márcio demonstrates a strong entrepreneurial spirit, having founded and managed his own startup, MyStudySpace. He is keenly interested in emerging technologies, frequently sharing insights on the strategic impact of AI, Wi-Fi 7, and 5G on business and consumer behavior.

Unique fact: He founded a startup that created personalized, high-performance spaces for individual studies and exam preparation.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI Adoption Strategy
He posts about AI's impact beyond technology, emphasizing the need for shifts in corporate strategy, culture, and people to truly leverage its potential.
Telecom Market Evolution
He follows and shares updates on key industry trends, including the rollout of Wi-Fi 7, new 5G networks, and the strategies of new market entrants in Brazil.
Go-to-Market Execution
He has extensive experience leading the execution of device launches and major sales campaigns for holidays like Black Friday and Christmas.

Media Appearances

Márcio has no verified media appearances

Work History

9-2025
Commercial Director | Sales&Channel | JOVI (Southeast Region – RJ, ES & MG) at JOVI Mobile
7-2021 - 4-2025
Senior Commercial Manager - Telecom Brazil & Eletronics at GRUPO MULTI
5-2020 - 7-2021
Sales and New Business Development Commercial Manager – B2B at IMAGEM
1-2019 - 2-2021
Founder at MyStudySpace - Ambiente de Estudos
12-2016 - 7-2018
Senior Marketing Manager - Headquarter - Device Management at TIM BRASIL

Education

11-1998 - 7-2004
Bacharelado em Engenharia from Universidade Federal Fluminense
4-2025 - 11-2025
Master of Business Administration - MBA from Saint Paul Escola de Negócios

More Information

Social Presence :

Prographics :

Exp : 14 Location : Rio de Janeiro, Rio de Janeiro, Brasil, Brazil Job Level : Mid-senior Designation : Commercial Director | Sales&Channel | JOVI (Southeast Region – RJ, ES & MG) at JOVI Mobile
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Insights For Selling To Márcio

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Márcio is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Márcio

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Márcio move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Márcio take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Márcio

Personality Compatibility


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