Małgorzata Kmieciak in

Małgorzata Kmieciak

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interim Head of Agency CE at TikTok
📍 Warsaw, Mazowieckie, Poland

Małgorzata is a seasoned ad tech leader with a proven record of driving business growth at firms like TikTok, KINESSO, and Equativ. Specializing in programmatic advertising and go-to-market strategies, she builds and empowers strong teams to exceed goals. Colleagues consistently describe her as a supportive, inspiring, and knowledgeable expert.

She is deeply passionate about the digital advertising industrys evolution and actively contributes to its community. Małgorzata champions industry-wide events and conversations, demonstrating a strong commitment to shaping the future of digital marketing beyond her immediate role and company goals.

Unique fact: Małgorzata actively promotes and creates platforms for young professionals under 30 to share their voice at major industry conferences.

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Experience
19 Years
Current Role
interim Head of Agency CE
Job Level
Mid-senior
Location
Warsaw, Mazowieckie, Poland
Personality Overview

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Decision Approach
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Priorities

Topics Małgorzata cares about

Ad Tech Leadership
Holds extensive experience leading teams and driving business growth in Central and Eastern Europe for major ad tech companies like TikTok and Equativ.
Programmatic Strategy
Deep expertise in programmatic buying and digital advertising strategies, including successfully launching Supply Path Optimization (SPO) for Nike across EMEA.
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Career

Work history

5-2025 - 10-2025
interim Head of Agency CE
TikTok
1-2025
Group Vertical Director
TikTok
9-2023 - 12-2024
Marketplace Director | Nike EMEA
KINESSO Poland
2-2018 - 9-2023
Managing Director, CEE
Equativ
5-2016 - 1-2018
Sales Manager
Adform
In the press

Media appearances

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Education
9-2000 - 3-2005
Master's degree
Poznan University of Economics And Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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