Małgorzata Kmieciak

Sharpshooter
DISC Type : CD

interim Head of Agency CE at TikTok

Warsaw, Mazowieckie, Poland

Overview

Małgorzata is a seasoned ad tech leader with a proven record of driving business growth at firms like TikTok, KINESSO, and Equativ. Specializing in programmatic advertising and go-to-market strategies, she builds and empowers strong teams to exceed goals. Colleagues consistently describe her as a supportive, inspiring, and knowledgeable expert.

She is deeply passionate about the digital advertising industrys evolution and actively contributes to its community. Małgorzata champions industry-wide events and conversations, demonstrating a strong commitment to shaping the future of digital marketing beyond her immediate role and company goals.

Unique fact: Małgorzata actively promotes and creates platforms for young professionals under 30 to share their voice at major industry conferences.

Personality Overview

Rigorous & Demanding

Fast But Analytical

ROI Driven

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Ad Tech Leadership
Holds extensive experience leading teams and driving business growth in Central and Eastern Europe for major ad tech companies like TikTok and Equativ.
Programmatic Strategy
Deep expertise in programmatic buying and digital advertising strategies, including successfully launching Supply Path Optimization (SPO) for Nike across EMEA.
Team Empowerment
Praised in recommendations as a supportive leader who takes a genuine interest in developing her team members and helping them grow in their roles.

Media Appearances

Małgorzata has no verified media appearances

Work History

5-2025 - 10-2025
interim Head of Agency CE at TikTok
1-2025
Group Vertical Director at TikTok
9-2023 - 12-2024
Marketplace Director | Nike EMEA at KINESSO Poland
2-2018 - 9-2023
Managing Director, CEE at Equativ
5-2016 - 1-2018
Sales Manager at Adform

Education

9-2000 - 3-2005
Master's degree from Poznan University of Economics And Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Warsaw, Mazowieckie, Poland Job Level : Mid-senior Designation : interim Head of Agency CE at TikTok
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Insights For Selling To Małgorzata

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Małgorzata is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Małgorzata

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Małgorzata move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Małgorzata take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Małgorzata

Personality Compatibility


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