Maarten Lens-FitzGerald

Visionary
DISC Type : Ds

Projectleider experimenten kennisinfrastructuur at Npuls

Amsterdam, North Holland, Netherlands

Overview

Maarten is a Strategic Program Director with 25 years of experience bridging technology, government, and society. He currently leads AI experiments in education at Npuls. A recognized pioneer, he co-founded Layar, the worlds first mobile augmented reality platform. Colleagues and partners frequently describe him as visionary, inspiring, and enthusiastic.

Outside of his formal roles, Maarten has a deep interest in the societal impact of technology. He is a passionate science fiction fan, drawing inspiration from authors like Vernor Vinge. He has also openly shared personal experiences, including his journey with cancer, to advocate for the power of sharing and community.

He co-founded Layar in 2009, which grew to 44 million users and became the worlds leading mobile AR platform before its acquisition.

Personality Overview

Objective Evaluator

Direct & Assertive

Fast But Thoughtful

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI in Education
His current role at Npuls involves leading experiments around the use of AI and improving knowledge findability within the Dutch education system.
Voice Technology
He initiated the Dutch Voice Coalition and founded Project Zilver, a consortium dedicated to making voice technology more accessible and beneficial for older adults.
Augmented Reality
As the co-founder of Layar, the world's first mobile AR browser, he is a globally recognized pioneer in this field.

Media Appearances

Maarten has no verified media appearances

Work History

2-2026
Projectleider experimenten kennisinfrastructuur at Npuls
5-2024 - 7-2025
Teamleider afdeling innovatie at City of Amsterdam
9-2023
Core team member at Si Governance Hub
6-2022 - 6-2024
Innovatie Coach at Sociale Verzekeringsbank
10-2020 - 12-2022
Kwartiermaker / Initiator and shaper of new organisation at Nederlandstalige Spraak Coalitie

Education

5-2024 - 5-2025
Certified Warm Data Host from The International Bateson Institute
4-2025 - 9-2025
Level 1 Systems Innovation from Systems Innovation Network

More Information

Social Presence :

Prographics :

Exp : 24 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Projectleider experimenten kennisinfrastructuur at Npuls
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Insights For Selling To Maarten

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maarten is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Maarten

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Maarten move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Maarten take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Maarten

Personality Compatibility


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