Maarten Lens-FitzGerald in

Maarten Lens-FitzGerald

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Projectleider experimenten kennisinfrastructuur at Npuls
📍 Amsterdam, North Holland, Netherlands

Maarten is a Strategic Program Director with 25 years of experience bridging technology, government, and society. He currently leads AI experiments in education at Npuls. A recognized pioneer, he co-founded Layar, the worlds first mobile augmented reality platform. Colleagues and partners frequently describe him as visionary, inspiring, and enthusiastic.

Outside of his formal roles, Maarten has a deep interest in the societal impact of technology. He is a passionate science fiction fan, drawing inspiration from authors like Vernor Vinge. He has also openly shared personal experiences, including his journey with cancer, to advocate for the power of sharing and community.

He co-founded Layar in 2009, which grew to 44 million users and became the worlds leading mobile AR platform before its acquisition.

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Experience
24 Years
Current Role
Projectleider experimenten kennisinfrastructuur
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Priorities

Topics Maarten cares about

AI in Education
His current role at Npuls involves leading experiments around the use of AI and improving knowledge findability within the Dutch education system.
Voice Technology
He initiated the Dutch Voice Coalition and founded Project Zilver, a consortium dedicated to making voice technology more accessible and beneficial for older adults.
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Career

Work history

2-2026
Projectleider experimenten kennisinfrastructuur
Npuls
5-2024 - 7-2025
Teamleider afdeling innovatie
City of Amsterdam
9-2023
Core team member
Si Governance Hub
6-2022 - 6-2024
Innovatie Coach
Sociale Verzekeringsbank
10-2020 - 12-2022
Kwartiermaker / Initiator and shaper of new organisation
Nederlandstalige Spraak Coalitie
In the press

Media appearances

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Education
5-2024 - 5-2025
Certified Warm Data Host
The International Bateson Institute
4-2025 - 9-2025
Level 1 Systems Innovation
Systems Innovation Network
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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